Alternative Investments,

UNLOCKED

UpMarket is an online investment platform and registered broker dealer that enables accredited investors like you to invest in pre-IPO companies, hedge funds, private equity, and other alternative assets beyond the stock market.

active-investors
800+
Active Investors
Brokered
$450M+
Brokered*

*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through May 31, 2025. Of the total, approximately $92 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.

year-founded
2019
Year Founded
broker-dealer
Broker Dealer
US-Registered, Headquartered in New York 

*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through May 31, 2025. Of the total, approximately $92 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.

“  ...it is promising to see investment platforms like UpMarket democratizing access to promising AI companies and a range of asset classes from high-growth private companies to hedge funds and private equity. ”

Alternative Investments, Unlocked.

UpMarket was created to empower individual investors by increasing the variety and quality of investment opportunities available to them.
We're on a mission to help our investors build wealth by delivering institutional-grade alternative investments in a seamless, simple, and transparent way.

UpMarket Team

Grace Chen

Grace Chen

Partner, Founder
X
Grace Chen
Partner, Founder
Grace spent the past 10 years in the private investment capital market space. She has raised over $500mm of private capital from high net-worth and family offices. Prior to UpMarket, she worked at PMG and Greenland in New York in Capital Markets. She earned a B.S. in Math and Economics from Binghamton University. Grace holds FINRA Series 7 and 63 licenses.
Fred Waldman

Fred Waldman

Partner, Head of North America Distribution
X
Fred Waldman
Partner, Head of North America Distribution
Fred brings over 20 years of distinguished Wall Street sales experience, including a successful tenure at Goldman Sachs, where he specialized in serving hedge funds and large institutional clients. Under his leadership, his Goldman team was consistently recognized by Institutional Investor as one of Wall Street's top sales forces. Fred holds a BSBA from Washington University's School of Business and earned his MBA from the Wharton School of the University of Pennsylvania.
Mike Ivancie

Mike Ivancie

CMO
X
Mike Ivancie
CMO
Mike spent the last four years growing an investment platform from zero to over $100M in assets. There, he helped acquire key Fortune 500 investors like Mastercard and Paypal. Mike earned a B.A. from UC Irvine, an MBA from UC Berkeley and has a J.D. from the University of Arizona.
Rob Daniels

Rob Daniels

CCO
X
Rob Daniels
CCO
Robert has spent 18 years in banking and compliance. He has held various compliance roles in both small and large institutions, and both U.S. based and international. Robert started his career as a FINRA examiner and is a former U.S Army intelligence Officer. He earned a B.S. from the University of New Hampshire and holds an M.B.A from Hofstra University. Robert previously held FINRA Series 4, 53, and 86 licences, in addition to the Series 7, 24, 63 and 99, which he holds now.
Peter Wang

Peter Wang

CTO
X
Peter Wang
CTO
Peter is a seasoned entrepreneur. He has built tech products for multiple startup companies over the past 15 years. Prior to UpMarket, he was VP of Engineering for TubeMogul (Acquired by Adobe). He also built products for Google & PayPal. He earned a B.S. in Electrical Engineering and M.S in Software Engineering from West Virginia University.

Team Background

google logo
paypal logo
adobe logo
goldman sachs logo
stanford university logo
barclays logo
deutsche bank logo
cas logo

Partners

We partner with a diverse network of organizations, including fund managers, brokers, and RlAs, to expand access to private markets and enhance investor outcomes. lf you're interested in partnering with us, please visit our contact page to submit a request.

A Trusted Gateway to Alternative Investments