By UpMarket Research | Last updated: September 2026
CEO Jimmy DonaldsonFounded 2012HQ Greenville, NC, US
Beast Holdings is the private holding company behind MrBeast’s creator-media business and related consumer brands. It operates a large media and entertainment platform with a workforce in the hundreds and a headquarters in Greenville, North Carolina.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$5B
Previous Price
$5.0B
Funding round Feb 2025
How to Invest in Beast Holdings Through UpMarket
Beast Holdings shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Beast Holdings offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Jan 2026
Series B
$5.0B
Feb 2025
Funding round
$5.0B
Beast Holdings Revenue and Growth
Annual revenue
Why Investors Are Watching Beast Holdings
Growth Signal
Beast Industries drew $200M from BitMine at $5B valuation
Bloomberg reported that BitMine Immersion Technologies agreed to invest $200 million for a stake in Beast Industries in January 2026. The deal underscored investor appetite for the company’s creator-led consumer brands and media platform.
Competitive Moat
MrBeast channel tops 500M subscribers across platform
Coverage in August 2026 said the MrBeast channel became the first individual creator account to pass 500 million YouTube subscribers in June 2026. The business also claimed more than 650 million subscribers across all channels and about 1.3 billion unique quarterly viewers.
Market Opportunity
Beast expanded into two-sided creator marketplace
An SEC-filed press release said Beast Industries made its first public presentation to advertisers on May 12, 2026 and unveiled a two-sided creator marketplace. The company also introduced Vyro, its own creator distribution engine, pointing to a larger ad-tech and creator-economy opportunity.
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No. As of August 2026, Beast Holdings is a private company and does not trade on any public stock exchange. Accredited investors can access Beast Holdings shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Beast Holdings does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Beast Holdings shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Beast Holdings shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Beast Holdings operates MrBeast’s creator-media and consumer brands platform and generated $473M in 2024 revenue, while Beast Industries drew $200M from BitMine at a $5B valuation, accredited investors can access Beast Holdings stock through UpMarket.
