Benjamin is a fintech company known for a banking and cash-rewards platform that connects brands, customers, and influencers. Sources describe it as developer of a platform and app for merchant rewards and cash rewards, with a U.S. headquarters and about 27 employees.[4][6]
Access to pre-IPO shares is available to accredited investors through UpMarket.
Benjamin shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
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Benjamin Capital Partners announced the Sept. 19, 2024 acquisition of Austin-based New Thing Co. to enhance its “money moments marketplace.” New Thing Co. brought a proprietary augmented-reality rewards tool and technology used to create customer experiences for brand marketers.
Benjamin AI says it aims to empower investors with AI tools that turn Wall Street-grade analytics into everyday decision aids. Its feature set includes equity research, real-time sentiment across news and social media, SEC filing analysis, and exportable data.
The company’s product positioning spans equities, fundamentals, valuation, backtesting, and multi-asset research, indicating a broader investor workflow rather than a single-feature app. That breadth could expand use cases from retail users to more active market participants.
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No. As of March 2026, Benjamin is a private company and does not trade on any public stock exchange. Accredited investors can access Benjamin shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Benjamin does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Benjamin shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Benjamin shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Benjamin, a fintech platform and app connecting brands, customers, and influencers through banking and cash rewards, acquired New Thing Co. to strengthen AR rewards technology — accredited investors can access Benjamin stock through UpMarket.