Crayon is a private enterprise software company focused on competitive intelligence and market monitoring. Its platform uses machine learning to track competitors’ digital activity and help sales and marketing teams respond faster.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$1.2B
IPO, Nov 2017, Perplexity
UpMarket Estimate
$1.0B
Based on UpMarket valuation model
How to Invest in Crayon Through UpMarket
Crayon shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Crayon offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Nov 2017
IPO
NOK 15.50
$1.2B
Why Investors Are Watching Crayon
Growth Signal
Crayon raised $5M to expand its market intelligence platform
Crayon secured $5 million in venture funding led by Baseline Ventures in April 2018 to expand its software-driven market intelligence platform. The company said it would double its team that year as it scaled the product.
Team & Talent
Founded in 2015 by Jonah Lopin and John Osborne
Crayon was established in 2015 by co-founders Jonah Lopin and John Osborne, according to company and funding profiles. Startup Intros reports the business has raised $44.5 million across 7 funding rounds, with a $22 million Series B in May 2021.
Market Opportunity
Crayon targets market and competitive intelligence software
Crayon describes itself as a market and competitive intelligence platform that helps businesses track, analyze, and act on market movements. Its product position suggests demand from companies that need continuous intelligence across competitors, pricing, and customer signals.
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No. As of March 2026, Crayon is a private company and does not trade on any public stock exchange. Accredited investors can access Crayon shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Crayon does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Crayon shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Crayon shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Crayon is a $1.0B private enterprise software company that uses machine learning to track competitors’ digital activity and expand market intelligence, after raising $5M to grow its platform — accredited investors can access Crayon stock through UpMarket.