GetYourGuide is a private online marketplace for booking tours, attractions, and travel experiences worldwide. Founded in 2009, it is headquartered in Berlin and led by co-founder Johannes Reck.
Access to pre-IPO shares is available to accredited investors through UpMarket.
GetYourGuide shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Full offering memoranda and risk disclosures provided before any commitment is required.
Review and sign subscription agreement. All documents handled digitally through the platform.
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
| Date | Round | PPS (split-adj.) | Valuation |
|---|---|---|---|
| May 2023 | Series F | $2B | |
| May 2023 | Debt | ||
| Feb 2021 | Debt | ||
| Oct 2020 | Other Financing Round | ||
| Apr 2019 | Series E |
GetYourGuide said customers booked over 18 million experiences in the first half of 2026, while GMV grew 27% year over year. The company also said FY2025 revenue topped €1B and it remained profitable.
In April 2026, GetYourGuide launched AI-powered tools to help travelers find, trust and book activities with more confidence. The release also added operator analytics to sort experiences by revenue or conversion and drill into product-level performance.
Skift said GetYourGuide is pushing into a fragmented tours-and-experiences market and described 2026 growth despite disruption, with first-half GMV up 27%. The company also highlighted traveler demand for more immersive experiences in its 2026 trend content.
Interested in GetYourGuide stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.
Request access →UpMarket curates and conducts independent diligence on every investment opportunity before it reaches the platform.
We review every offering's strategy, risk management, liquidity, fees, valuation methodology, tax matters, and all third-party providers: legal counsel, auditor, administrator, and custodian.
We offer investments exclusively from disciplined managers that pursue unique strategies across an array of asset classes.
Our goal is to empower you to build a portfolio that best meets your individual investment objectives.
No. As of August 2026, GetYourGuide is a private company and does not trade on any public stock exchange. Accredited investors can access GetYourGuide shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
GetYourGuide does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in GetYourGuide shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. GetYourGuide shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
GetYourGuide is a private online marketplace for booking tours, attractions, and travel experiences worldwide, booking 18M experiences in H1 2026 after generating $380M in revenue in 2024, accredited investors can access GetYourGuide stock through UpMarket.
