Guild is a private education benefits platform that helps large employers pay for employee education and connect learning to workforce strategy.[2][3] It was founded in 2015 and is headquartered in Denver, Colorado.[1][2] The company works with Fortune 1000 employers to improve retention, internal mobility, and workforce planning.[4][6]
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$4.4B
Series F, Aug 2021, Perplexity
UpMarket Estimate
$3.7B
Based on UpMarket valuation model
Previous Price
$3.0B
Series E Nov 2020
How to Invest in Guild Education Through UpMarket
Guild Education shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Guild Education offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
$1.3B+
UpMarket has brokered over $1.3 billion in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through March 31, 2026. Of the total, approximately $301 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.
Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Aug 2021
Series F
$4.4B
Nov 2020
Series E
$3.0B
Feb 2020
Series D
$1.4B
Jun 2019
Series C
$750M
Aug 2018
Series B
$300M
Why Investors Are Watching Guild Education
Growth Signal
Guild raised $157M at $1B valuation in Series D
Guild Education closed a $157 million Series D led by General Catalyst, and the company said the round pushed its valuation to $1 billion. The round also featured Ken Chenault, former American Express CEO, leading the investment and joining the board.
Competitive Moat
Guild sells education benefits through employer partnerships
Guild's B2B model centers on large employers such as Walmart and Disney, charging corporations for access to its marketplace of 400+ learning programs, career coaching, and talent analytics. The platform also shifts tuition payment from employees to employers, which can deepen enterprise adoption.
Market Opportunity
Guild says partners see $2.84 savings per $1 invested
Guild says its education-benefits partners realize $2.84 in savings for every $1 invested in education benefits, pointing to measurable ROI for employers. The company's platform targets workforce upskilling and reskilling, a broad enterprise need tied to retention and talent pipeline building.
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No. As of March 2026, Guild Education is a private company and does not trade on any public stock exchange. Accredited investors can access Guild Education shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Guild Education does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Guild Education shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Guild Education shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Guild Education is a private education benefits platform founded in 2015 that helps large employers fund employee learning and connect education to workforce strategy, valued at $3.7B after raising $157M in a Series D at a $1B valuation — accredited investors can access Guild Education stock through UpMarket.