Petal is a private fintech company focused on credit cards and consumer credit underwriting. It offers credit products aimed at consumers using alternative data and modern risk models.
UpMarket does not offer Petal shares. This page covers Petal's history before the acquisition.
Status
Acquired
By Empower, Apr 2024
Last Private Valuation
Not confirmed
Not confirmed by two independent reputable sources
How to Review Petal's Funding History on UpMarket
Petal was acquired by Empower in April 2024 and no longer has shares of its own. UpMarket does not offer Petal shares. This page covers Petal's valuation and funding history before the acquisition.
Step 01
Check the acquisition details
Petal was acquired by Empower in April 2024.
Step 02
Review the valuation history
See how Petal's private-market valuation changed across funding rounds before the acquisition.
Step 03
Review funding and revenue data
See reported funding rounds and revenue figures on this page, with their sources.
Step 04
Explore private companies
Accredited investors can review UpMarket's current pre-IPO offerings in companies that have not yet gone public.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Petal Revenue and Growth
Annual revenue
Why Investors Are Watching Petal
Product Milestone
WebBank said Petal passed $80M in annualized revenue
WebBank said Petal generated more than $80 million in annualized revenue last year and was on a path to reach profitability in 2024. That suggests the company was scaling its credit-card business while moving toward self-sustaining operations.
Market Opportunity
Petal targets consumers with no prior credit history
Petal was founded in 2016 and focuses on making credit available to customers with no prior credit history. That positions the company in a large underserved segment of the consumer credit market.
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No. Petal was acquired by Empower in April 2024 and no longer has shares of its own. UpMarket does not offer Petal shares.
Petal has no stock price of its own since its acquisition by Empower. The prices shown on this page are historical private-market prices from before the acquisition.
No. Petal was acquired by Empower and UpMarket does not offer Petal shares. Accredited investors interested in companies that have not yet gone public can review UpMarket's current pre-IPO offerings.
Petal is no longer an independent company, so its shares are not available to buy. This page is kept for its historical funding and valuation data. UpMarket does not offer Petal shares.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
Petal was acquired by Empower in April 2024. What former shareholders received, cash or shares of the buyer, was set by the terms of the acquisition.
UpMarket does not offer Petal shares. The minimum for most pre-IPO offerings on UpMarket is $50,000.
Petal's last valuation was set by its acquisition by Empower. The figures on this page show its valuation history before the acquisition.
Petal is a private fintech company focused on credit cards and consumer credit underwriting. It was acquired by Empower in Apr 2024. UpMarket does not offer its shares.