CEO Pierpaolo BarbieriFounded 2017HQ Ciudad Autónoma de Buenos Aires, Argentina
Ualá is an Argentine fintech company that offers a mobile app for payments, transfers, investing, and credit services. It targets consumers across Latin America and provides a prepaid Mastercard-linked financial platform.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$2.8B
Series E, Sep 2024, Perplexity
UpMarket Estimate
$2.7B
Based on UpMarket valuation model
Previous Price
$2.45B
Series E Aug 2021
How to Invest in Ualá Through UpMarket
Ualá shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Ualá offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Sep 2024
Series E
$2.8B
Aug 2021
Series E
$2.45B
Ualá Revenue and Growth
Annual revenue
Why Investors Are Watching Ualá
Growth Signal
Ualá raised $350M at a $2.45B valuation
Ualá announced a $350 million Series D led by SoftBank Latin America Fund and Tencent affiliates, valuing the Argentine fintech at $2.45 billion post-money. The round followed its 2019 Series C, when it raised $150 million with Tencent and SoftBank participation.
Competitive Moat
Allianz X calls Ualá Latin America's fastest-growing online bank
Allianz X describes Ualá as the fastest growing online bank in the Latin American region, citing the company’s rapid buildout over seven years. The firm says Ualá has assembled a comprehensive suite of financial services, which can deepen customer retention and cross-sell potential.
Market Opportunity
Mexico is becoming a growth engine for Ualá
Dealroom reports that Mexico is emerging as a growth engine for Ualá, with active customer momentum in the market. It also says Ualá cut its Mexico non-performing loan rate from 17% to 10.4% in the year to November 2025.
Interested in Ualá stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.
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No. As of March 2026, Ualá is a private company and does not trade on any public stock exchange. Accredited investors can access Ualá shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Ualá does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Ualá shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Ualá shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Ualá offers a mobile app for payments, transfers, investing, and credit across Latin America, generating $472.1M in 2024 revenue; it recently raised $350M at a $2.45B valuation and is now valued at $2.7B — accredited investors can access Ualá stock through UpMarket.