Klaviyo is an AI-first B2C CRM and marketing platform for businesses. It combines customer data, automation, analytics, and customer service to personalize email, SMS, and other campaigns at scale.
UpMarket does not offer Klaviyo shares. This page covers Klaviyo's history before it went public.
Latest Price
$9.2B
IPO, Sep 2023, Perplexity
UpMarket Estimate
$8.3B
Based on UpMarket valuation model
Previous Price
$9.2B
Series D Mar 2021
How to Review Klaviyo's Pre-IPO History on UpMarket
Klaviyo became a public company on September 20, 2023 and trades on NYSE as KVYO. UpMarket does not offer Klaviyo shares. This page covers Klaviyo's valuation and funding history before it went public.
Step 01
Check the listing details
Klaviyo listed on NYSE under the ticker KVYO on September 20, 2023.
Step 02
Review the valuation history
See how Klaviyo's private-market valuation changed across funding rounds before it went public.
Step 03
Review funding and revenue data
See reported funding rounds and revenue figures on this page, with their sources.
Step 04
Explore private companies
Accredited investors can review UpMarket's current pre-IPO offerings in companies that have not yet gone public.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
${{aum_amount_brokered_en}}B+
UpMarket has brokered over ${{aum_amount_brokered_en}} billion in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through {{aum_as_of_date_en}}. Of the total, approximately ${{aum_amount_managed_en}} million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.
Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Sep 2023
IPO
$30.00
$9.2B
Mar 2021
Series D
$9.2B
Jul 2020
Series C
$2.5B
Jan 2019
Series B
2015
Series A
Klaviyo Revenue and Growth
Annual revenue
Why Investors Are Watching Klaviyo
Growth Signal
Klaviyo cited 30%+ growth with positive free cash flow
Find My Moat says Klaviyo is showing scale-quality with 30%+ growth, about 76% gross margin, and positive free cash flow. The same note says FY25 revenue guidance was raised, signaling management confidence in demand and execution.
A deep-dive analysis says once brands load transaction history, customer profiles, and years of behavioral data into Klaviyo, the platform becomes their digital brain. That integration creates a data moat that can make switching harder as usage expands across marketing and customer service.
Market Opportunity
Klaviyo targets a $160B market across CRM and automation
Management estimates Klaviyo’s total addressable market across customer data, marketing automation, and customer service at about $160 billion. The platform is also expanding via multi-product growth, upmarket adoption, and international expansion.
Interested in Klaviyo stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.
UpMarket curates and conducts independent diligence on every investment opportunity before it reaches the platform.
Strategy, fees & legal reviewed in full
We review every offering's strategy, risk management, liquidity, fees, valuation methodology, tax matters, and all third-party providers — legal counsel, auditor, administrator, and custodian.
Disciplined managers only
We offer investments exclusively from disciplined managers that pursue unique strategies across an array of asset classes.
Built around your objectives
Our goal is to empower you to build a portfolio that best meets your individual investment objectives.
Yes. Klaviyo became a public company on September 20, 2023 and trades on NYSE under the ticker KVYO. UpMarket does not offer Klaviyo shares.
Klaviyo's share price is set on the public market under the ticker KVYO. The prices shown on this page are historical private-market prices from before it went public.
No. Klaviyo is now a public company and UpMarket does not offer its shares. Accredited investors interested in companies that have not yet gone public can review UpMarket's current pre-IPO offerings.
Klaviyo is now publicly traded, so its shares can be bought and sold on NYSE and their price can change significantly. Review Klaviyo's public filings and consult a financial advisor before investing. UpMarket does not offer Klaviyo shares.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
Klaviyo became a public company on September 20, 2023, so shares held before the listing can generally be sold on the public market once any lock-up period ends. The exact terms depend on how the shares are held, for example directly or through a fund.
UpMarket does not offer Klaviyo shares. The minimum for most pre-IPO offerings on UpMarket is $50,000.
Klaviyo's valuation is now set by its public share price on NYSE. The figures on this page show its valuation history before it went public.
Klaviyo is an AI-first B2C CRM and marketing platform with $937M in 2024 revenue, cited 30%+ growth and positive free cash flow, supported by its $8.3B valuation. Klaviyo is now a public company, and UpMarket does not offer its shares.