Footprint is a New York-based technology company that helps banks, marketplaces, and fintechs onboard users with one-click KYC and identity verification. It stores consumer data in an encrypted vault and lets enterprises access it through a few lines of code.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$1.6B
SPAC merger announcement, Jan 2022, Perplexity
UpMarket Estimate
$1.4B
Based on UpMarket valuation model
How to Invest in Footprint Through UpMarket
Footprint shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Footprint offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Jan 2022
SPAC merger announcement
$1.6B
Footprint Revenue and Growth
Annual revenue
Why Investors Are Watching Footprint
Growth Signal
Footprints AI raised €2.3M to fund international expansion
Footprints AI attracted a €2.3 million investment led by Catalyst Romania on February 25, 2025 to accelerate international expansion and technological development. The company said the capital will support scaling its retail-media and retail-data-insights platform beyond Romania.
Competitive Moat
Footprints AI claims a leading retail-media network in Romania
Footprints AI says it operates the most extensive retail-media and retail-data-insights network of its kind in Romania. The company also describes its platform as one of the most advanced in the world, which suggests differentiated data and media infrastructure.
Market Opportunity
Footprints AI targets CEE retail-media expansion with fresh capital
The February 2025 financing was explicitly tied to developing and expanding the largest retail media network in Central and Eastern Europe. That positioning puts Footprints AI in a market where retail media is becoming a priority for advertisers and retailers.
Interested in Footprint stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.
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No. As of March 2026, Footprint is a private company and does not trade on any public stock exchange. Accredited investors can access Footprint shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Footprint does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Footprint shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Footprint shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Footprint's one-click KYC and identity verification platform helps banks, marketplaces, and fintechs onboard users, generated $500M in 2023 revenue and is valued at $1.4B, while Footprints AI raised €2.3M to fund international expansion — accredited investors can access Footprint stock through UpMarket.