Later is a social and influencer marketing platform used to plan, publish, and measure content across major social channels. It helps brands and creators manage campaigns, link-in-bio traffic, and performance tracking.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Later shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
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Full offering memoranda and risk disclosures provided before any commitment is required.
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Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
| Date | Round | PPS (split-adj.) | Valuation |
|---|---|---|---|
| Apr 2022 | Other Equity | ||
| Apr 2022 | Debt | ||
| Dec 2021 | Venture Round | ||
| Oct 2018 | Venture Round | ||
| Nov 2015 | Series A |
Later said its enterprise business grew more than 100% year over year in Q1 2026. The company also said it powers $2.9B in verified influencer-driven purchases and has paid out over $250M to creators.
Later’s three flagship products are Later Social, Later Influence and Later Link in Bio, combining scheduling, enterprise influencer marketing and traffic routing in one platform. The company says the combined platform serves more than 8 million users and enterprise clients.
Later launched an AI-enabled social listening tool and enterprise solutions in August 2024. The release expanded its social media management and influencer marketing suite beyond scheduling and link-in-bio tools.
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No. As of August 2026, Later is a private company and does not trade on any public stock exchange. Accredited investors can access Later shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Later does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Later shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Later shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Later is a social and influencer marketing platform for planning, publishing, and measuring content across major social channels, with $29M revenue in 2020 and enterprise business more than doubling in Q1, accredited investors can access Later stock through UpMarket.