Luma AI is a generative AI company that builds video and 3D generation tools. It was founded in 2021 and is headquartered in Palo Alto, California.
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Luma AI shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
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| Date | Round | PPS (split-adj.) | Valuation |
|---|---|---|---|
| May 2024 | Series B | ||
| Dec 2023 | Series A | ||
| Nov 2021 | Seed |
Sacra estimated Luma AI reached $8 million in annualized revenue by December 2024 after launching its Dream Machine consumer app in November. That growth was tied to a B2B2C model with multiple revenue streams centered on AI video generation.
Luma AI closed a $90 million Series C in December 2024 with participation from Amazon and AMD, bringing total funding to about $157 million since its 2021 founding. The strategic investor mix can strengthen access to cloud, compute, and ecosystem distribution.
A market analysis said Luma AI’s 2025 APAC user growth outpaced other regions, with annual active users rising more than 60% year over year in South Korea and Japan. The same report said its core audience is tech-savvy creators aged 18-45, especially ages 25-34.
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No. As of March 2026, Luma AI is a private company and does not trade on any public stock exchange. Accredited investors can access Luma AI shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Luma AI does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Luma AI shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Luma AI shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Luma AI builds video and 3D generation tools and was founded in 2021 in Palo Alto, with Sacra pegging its annualized revenue at $8M in Dec. 2024, signaling early commercial traction — accredited investors can access Luma AI stock through UpMarket.