Olist is a Brazilian e-commerce platform and marketplace integrator for SMBs. It helps merchants manage multichannel sales, orders, stock, shipping, and customer communications.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Olist shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
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| Date | Round | PPS (split-adj.) | Valuation |
|---|---|---|---|
| 2021 | Series E | ||
| 2020 | Series D | ||
| 2019 | Series C | ||
| 2018 | Series B | ||
| 2017 | Series A |
GetLatka reports Olist generated $84.9M in revenue in 2025, compared with $27.2M in 2021. That implies a multi-year expansion in monetization since the company launched in 2015. The same source describes sustained growth across the period.
EquityZen describes Olist as an SMB commerce enabler ecosystem focused on logistics and capital. Notice.co says its software helps merchants list on marketplaces and manage catalog and inventory. That product breadth can increase switching costs for sellers using multiple operations tools.
LAVCA reports SoftBank led a R$190m investment in Olist, with follow-on participation from Redpoint eventures and Valor Capital. The company operates as a Brazilian e-commerce platform serving merchants in a large online commerce market. That funding suggests investor backing for continued market expansion.
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No. As of March 2026, Olist is a private company and does not trade on any public stock exchange. Accredited investors can access Olist shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Olist does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Olist shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Olist shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Olist is a Brazilian e-commerce platform and marketplace integrator for SMBs that reached $84.9M revenue in 2025, up from $27.2M, as merchants use its software to manage multichannel sales, orders, stock, shipping, and customer communications. Accredited investors can access Olist stock through UpMarket.
