Rally is a platform for buying and selling equity shares in collectible assets. It lets investors gain fractional exposure to alternative assets through a marketplace model.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$52M
Series A, Sep 2022, Perplexity
UpMarket Estimate
$44M
Based on UpMarket valuation model
How to Invest in Rally Through UpMarket
Rally shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Rally offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Sep 2022
Series A
$52M
Why Investors Are Watching Rally
Growth Signal
Rally raised $11M Series A, bringing total funding near $20M
Rally said its $11 million Series A was led by Canapi Ventures and lifted total funding to just under $20 million. The company framed the raise as capital to scale its user research platform.
Market Opportunity
Rally's collectibles platform targets a $600B-plus market by 2030
A Rally business model explainer says the platform's target market opportunity exceeds $600 billion by 2030 if adoption continues. It also says Rally monetizes through sourcing, storage, and transaction fees across the asset lifecycle.
Competitive Moat
Rally monetizes each offering with recurring and performance fees
Rally's revenue model combines upfront sourcing fees, recurring management and storage fees, and secondary-market transaction fees. The structure is designed to capture value at origination, custody, trading, and exit.
Interested in Rally stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.
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Built around your objectives
Our goal is to empower you to build a portfolio that best meets your individual investment objectives.
No. As of March 2026, Rally is a private company and does not trade on any public stock exchange. Accredited investors can access Rally shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Rally does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Rally shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Rally shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Rally operates a marketplace for buying and selling equity shares in collectible assets, offering fractional exposure to alternative assets at a $44M valuation, after raising $11M in its Series A and bringing total funding near $20M — accredited investors can access Rally stock through UpMarket.