OYO is a hospitality marketplace that partners with independent hotels and homes, standardizing rooms, pricing, and service through its digital platform. It operates across B2C and B2B, helping property owners increase occupancy while offering affordable stays to travelers.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$9B
Venture Round, 2025, Perplexity
UpMarket Estimate
$9.2B
Based on UpMarket valuation model
Previous Price
$2.5B
Debt Financing Jun 2024
How to Invest in OYO Through UpMarket
OYO shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available OYO offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
2025
Venture Round
$9B
Jun 2024
Debt Financing
$2.5B
2023
Venture Round
$2.3B
2021
Series G
$9B
2019
Series F
$10B
OYO Revenue and Growth
Annual revenue
Why Investors Are Watching OYO
Growth Signal
OYO raised $65 million in Jan. 2025
OYO completed a $65 million funding round in January 2025, adding fresh capital after more than 22 total rounds. Clay’s dataset lists total capital raised at about $3.6 billion and 40 backers, signaling continued investor support.
Market Opportunity
Founded in 2012, OYO targets global budget lodging
OYO was founded in 2012 and is positioned as a hotel and hospitality platform serving budget travelers and small property owners. Lightspeed’s company profile shows the business has operated as a private company since its early venture stage, highlighting long-run expansion potential in fragmented lodging markets.
Risk Factor
OYO remains private with unlisted-share volatility
OYO is still a private company, so valuation and liquidity depend on secondary-market demand rather than public exchange pricing. A 2024 unlisted-share tracker reported month-to-month price movement, underscoring that private-market sentiment can change quickly.
Interested in OYO stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.
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No. As of March 2026, OYO is a private company and does not trade on any public stock exchange. Accredited investors can access OYO shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
OYO does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in OYO shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. OYO shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of $9.2B is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
OYO operates a hospitality marketplace that standardizes rooms, pricing, and service across independent hotels and homes, generating $734M in 2025 revenue and backed by a $9.2B valuation, with a $65M raise in January 2025. Accredited investors can access OYO stock through UpMarket.