Plusgrade Stock for Accredited Investors

Fintech
By UpMarket Research  |  Last updated: September 2026
CEO Ken Harris Founded 2009 HQ Montreal, Quebec, Canada

Plusgrade is a Montreal-based travel tech company that provides ancillary revenue solutions for airlines, rail, hospitality, and cruise brands. It helps partners monetize upgrades and premium offers while improving the traveler experience.

Access to pre-IPO shares is available to accredited investors through UpMarket.

Latest Price
Previous Price
$600M
Series B 2023

How to Invest in Plusgrade Through UpMarket

Plusgrade shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.

Step 01

Verify accredited investor status

Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.

Step 02

Create an UpMarket account

Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.

Step 03

Review available Plusgrade offerings

Full offering memoranda and risk disclosures provided before any commitment is required.

Step 04

Complete subscription documents

Review and sign subscription agreement. All documents handled digitally through the platform.

Step 05

Fund your investment

Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.

Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.

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Valuation Growth Over Time

Post-money valuation by round
Previous rounds Most recent
DateRoundPPS (split-adj.)Valuation
Mar 2024 Private Equity $2B
2023 Series B $600M
2021 Series B $600M

Plusgrade Revenue and Growth

Annual revenue

Why Investors Are Watching Plusgrade

Growth Signal

Plusgrade expands beyond airlines into 575+ travel brands

Plusgrade says more than 575 travel brands and 3,000+ hotel and resort properties use its platform to create new revenue streams. In July 2026, Breeze Airways added Buy BreezePoints to an existing Plusgrade stack, showing cross-sell expansion.

Competitive Moat

Deep airline integrations support a sticky ancillary stack

Amadeus says Plusgrade’s embedded solutions are integrated across 40+ airlines inside its ecosystem, creating operational switching costs. Plusgrade also claims billions of dollars in new revenue opportunities generated for partners across the platform.

Market Opportunity

Seat upgrades, loyalty and more widen the TAM

Plusgrade’s 2025 product collection was unveiled to accelerate growth across the traveler journey, extending beyond upgrades into broader monetization. The company says its portfolio spans airline, hospitality, cruise, passenger rail and financial services, opening multiple verticals.

Interested in Plusgrade stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.

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Plusgrade Stock FAQ

No. As of August 2026, Plusgrade is a private company and does not trade on any public stock exchange. Accredited investors can access Plusgrade shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.

Plusgrade does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.

Yes. Accredited investors can indicate interest in Plusgrade shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.

Pre-IPO investments carry significant risks. Plusgrade shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.

In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.

There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.

The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.

UpMarket's valuation estimate is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.

Plusgrade provides ancillary revenue solutions for airlines, rail, hospitality, and cruise brands, generating $297.3M in 2024 revenue, and is expanding beyond airlines to 575+ travel brands, accredited investors can access Plusgrade stock through UpMarket.

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