Attentive is an AI-powered omnichannel marketing platform that helps brands send personalized SMS, email, RCS, and push messages. It serves consumer brands and supports subscriber growth, campaign creation, customer support, and campaign optimization.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$7B
Series E, Jun 2021, Perplexity
UpMarket Estimate
$6.0B
Based on UpMarket valuation model
Previous Price
$4.17B
Series D Mar 2021
How to Invest in Attentive Through UpMarket
Attentive shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Attentive offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Jun 2021
Series E
$7B
Mar 2021
Series D
$4.17B
Jan 2020
Series C
$1.4B
May 2019
Series B
Jun 2018
Series A
Why Investors Are Watching Attentive
Growth Signal
Attentive said customers drove more than $29B in revenue
Attentive said its platform powered more than $29 billion in revenue for customers over the past year, signaling strong spend and usage at scale. The company also ranked in Forbes 2025 Cloud 100, which highlights continued growth and market traction.
Competitive Moat
Attentive processed 5,000+ customers with 100%+ 2021 growth
Bain Capital said Attentive ended 2021 with about $250 million in run-rate revenue, over 5,000 customers, and growth above 100% year over year. That scale plus personalized mobile messaging creates switching costs for brands built around its workflows.
Risk Factor
Attentive faces margin pressure from weak differentiation
Contrary Research said Attentive faces lower margins because of minimal product differentiation and increased carrier costs. The same source noted the company had planned for an IPO in mid-2024, underscoring the importance of execution and market timing.
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No. As of March 2026, Attentive is a private company and does not trade on any public stock exchange. Accredited investors can access Attentive shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Attentive does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Attentive shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Attentive shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Attentive is an AI-powered omnichannel marketing platform for brands, with customers driving more than $29B in revenue, and it is valued at $6.0B — accredited investors can access Attentive stock through UpMarket.