CEO Bruce BuchananFounded 2012HQ New York City, US
Rokt is a private ecommerce technology company that uses AI and machine learning to personalize offers and messages during online transactions. It helps merchants increase revenue and customer value across a large network of ecommerce sites.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$3.5B
Secondary transaction, Jan 2025, Perplexity
UpMarket Estimate
$3.5B
Based on UpMarket valuation model
Previous Price
$3.5B
M&A Offer 2020
How to Invest in Rokt Through UpMarket
Rokt shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Rokt offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
$1.3B+
UpMarket has brokered over $1.3 billion in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through March 31, 2026. Of the total, approximately $301 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.
Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Jan 2025
Secondary transaction
$3.5B
2020
M&A Offer
$3.5B
2020
Secondary offering
Series D
Series C
Rokt Revenue and Growth
Annual revenue
Why Investors Are Watching Rokt
Growth Signal
Rokt raised US$48M to accelerate AI-driven ecommerce growth
Rokt closed a US$48 million Series C led by TDM Growth Partners, with existing investors participating, to accelerate AI-driven ecommerce innovation and global expansion. The company said the capital would help unlock more relevant ecommerce marketing experiences.
Competitive Moat
Rokt plans US$100M in R&D to deepen ecommerce software edge
Rokt announced a US$17.6 million expansion of its New York City headquarters and said the new space will serve as an R&D hub. The company plans to invest US$100 million in developing cutting-edge ecommerce software, signaling continued product and technology investment.
Market Opportunity
Rokt positions itself as global ecommerce marketing leader
Rokt describes itself as the global leader in ecommerce marketing technology, targeting merchants that want more relevant on-site and post-purchase experiences. A larger addressable market is implied by its focus on AI-driven ecommerce innovation and international expansion.
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No. As of March 2026, Rokt is a private company and does not trade on any public stock exchange. Accredited investors can access Rokt shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Rokt does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Rokt shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Rokt shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Rokt uses AI and machine learning to personalize ecommerce offers during transactions, reaching $900M in 2025 revenue; it raised US$48M to accelerate AI-driven growth after a secondary valuation of $3.5B — accredited investors can access Rokt stock through UpMarket.