RunSignup is an employee-owned technology company for endurance and event registrations. It supports races and events with registration, operations, and participant management tools. The company says it was founded in 2010 and has no outside investors.
Access to pre-IPO shares is available to accredited investors through UpMarket.
RunSignup shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
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Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
RunSignup said it expects about 11 million registrations in 2025, after 8.5 million in 2023 and a 14% year-over-year increase. The company also said 2025 is its 'Year of' technology investment, signaling continued product-led growth.
RunSignup’s September 2025 market analysis says its moat relies heavily on scale, switching costs, and process power. The company says those advantages create high retention and strong competitive resilience in race registration.
RunSignup reported that it has surpassed 50% market share in race registration, highlighting a large installed base in a fragmented category. The company’s September 2025 analysis points to continued share gains as registrations expand.
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No. As of March 2026, RunSignup is a private company and does not trade on any public stock exchange. Accredited investors can access RunSignup shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
RunSignup does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in RunSignup shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. RunSignup shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
RunSignup, an employee-owned technology company for endurance and event registrations, supports races and events with registration, operations, and participant management tools and forecasts 11M registrations, up 14% YoY, on $14.1M in 2025 revenue — accredited investors can access RunSignup stock through UpMarket.