WHOOP is a private wearable technology company that makes a health tracker and subscription platform for monitoring strain, recovery, sleep, and overall performance. It was founded in 2012 and is headquartered in Boston, Massachusetts.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$10.1B
Series G, 2026, Perplexity
UpMarket Estimate
$11B
Based on UpMarket valuation model
How to Invest in Whoop Through UpMarket
Whoop shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Whoop offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
2026
Series G
$10.1B
Why Investors Are Watching Whoop
Growth Signal
WHOOP raises $575M at $10.1B valuation
WHOOP closed a $575 million Series G round at a $10.1 billion valuation, up from its prior $3.6 billion mark. The company says the capital will support global expansion and its AI-driven healthspan platform.
Competitive Moat
WHOOP builds sticky subscription-led health tracking
WHOOP is built around wearable tracking for strain, recovery, and sleep, with a subscription-based revenue model. Its emphasis on ongoing health data and predictive insights is designed to deepen user engagement over time.
Market Opportunity
WHOOP targets AI healthspan expansion after fresh funding
WHOOP plans to use its new capital to expand globally and deepen its AI-powered healthspan platform. The company is positioning itself beyond performance tracking toward predictive healthcare across a larger consumer base.
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No. As of March 2026, Whoop is a private company and does not trade on any public stock exchange. Accredited investors can access Whoop shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Whoop does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Whoop shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Whoop shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of $11B is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
WHOOP makes a wearable health tracker and subscription platform for strain, recovery, sleep, and performance, and recently raised $575 million at a $10.1 billion valuation. Accredited investors can access Whoop stock through UpMarket.