Tarro is a private restaurant-technology company that uses AI plus human agents to handle phone orders, delivery, and SMS marketing for independent restaurants. It targets labor savings and higher order volume for small and mid-sized operators.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Tarro shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
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Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
| Date | Round | PPS (split-adj.) | Valuation |
|---|---|---|---|
| Jul 2022 | Series Unknown |
Sacra estimates Tarro reached an $85M revenue run rate at the end of 2024, up 118% year over year. The same source says gross margin was about 50%, pointing to rapid scale with improving unit economics.
Tarro describes itself as a technology-enabled services company for independent restaurants, offering AI-powered phone ordering, delivery management, and SMS marketing. It says revenue comes from usage-based pricing for phone ordering and delivery operations.
Tarro found product-market fit in 2015 with software that reroutes phone-in orders for Chinese restaurants in the U.S. to a 24/7 call center in the Philippines. That model gives small family restaurants an always-on, English-speaking remote assistant, a service layer that is harder to copy than software alone.
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No. As of March 2026, Tarro is a private company and does not trade on any public stock exchange. Accredited investors can access Tarro shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Tarro does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Tarro shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Tarro shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Tarro runs an AI-plus-human platform that handles phone orders, delivery, and SMS marketing for independent restaurants and is said to hit an $85M run-rate revenue in 2024, strengthening its position in labor-constrained restaurant operations. Accredited investors can access Tarro stock through UpMarket.