Tray.io Stock for Accredited Investors

Enterprise Software
CEO Rich Waldron Founded 2012 HQ San Francisco, US

Tray.io is an enterprise orchestration platform for data and AI that helps companies connect SaaS apps, build AI agents, and automate workflows. It is founded in 2012 and headquartered in San Francisco, serving enterprise customers with integration and automation tools.

Access to pre-IPO shares is available to accredited investors through UpMarket.

Latest Price
$600M
Series C, Nov 2019, Perplexity
UpMarket Estimate
$510M
Based on UpMarket valuation model
Previous Price
Series C 2021

How to Invest in Tray.io Through UpMarket

Tray.io shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.

Step 01

Verify accredited investor status

Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.

Step 02

Create an UpMarket account

Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.

Step 03

Review available Tray.io offerings

Full offering memoranda and risk disclosures provided before any commitment is required.

Step 04

Complete subscription documents

Review and sign subscription agreement. All documents handled digitally through the platform.

Step 05

Fund your investment

Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.

Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.

$1.3B+
UpMarket has brokered over $1.3 billion in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through March 31, 2026. Of the total, approximately $301 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.

Valuation Growth Over Time

Post-money valuation by round
Previous rounds Most recent
DateRoundPPS (split-adj.)Valuation
2022 Series C
2021 Series C
Nov 2019 Series C $600M
2018 Series B
2017 Series A

Why Investors Are Watching Tray.io

Growth Signal

Tray.io reported $70.9M ARR in 2024, up from $64.5M

GetLatka estimates Tray.io’s 2024 ARR at $70.9M, versus $64.5M in 2023, with 4K customers listed. The same source values the private company at $600M and says total funding reached $109.1M across 6 rounds.

Market Opportunity

Tray.io said 2020 APAC and EMEA growth drove 4x customers

Tray.io said its 2020 international expansion across APAC and EMEA produced 4x customer growth and a 245% increase in pipeline. The company also added connectors for Azure Blob, Dynamics GP, LinkedIn, Ironclad, Sage 300, Workfront, Sugar Market, LaunchDarkly and PayPal.

Risk Factor

Tray.io disclosed 115% revenue growth from enterprise demand

Tray.io said it saw 115% year-over-year revenue growth, largely driven by upper mid-market and enterprise customers. The company framed the raise as funding to address process inefficiencies from rapid digital transformation.

Interested in Tray.io stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.

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Tray.io Leadership Team

Rich Waldron
CEO
Alistair Russell
CTO
Dominic Lewis
CPO

UpMarket Investment Curation Process

  • Full diligence on every offering

    UpMarket curates and conducts independent diligence on every investment opportunity before it reaches the platform.

  • Strategy, fees & legal reviewed in full

    We review every offering's strategy, risk management, liquidity, fees, valuation methodology, tax matters, and all third-party providers — legal counsel, auditor, administrator, and custodian.

  • Disciplined managers only

    We offer investments exclusively from disciplined managers that pursue unique strategies across an array of asset classes.

  • Built around your objectives

    Our goal is to empower you to build a portfolio that best meets your individual investment objectives.

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Tray.io Stock FAQ

No. As of March 2026, Tray.io is a private company and does not trade on any public stock exchange. Accredited investors can access Tray.io shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.

Tray.io does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.

Yes. Accredited investors can indicate interest in Tray.io shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.

Pre-IPO investments carry significant risks. Tray.io shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.

In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.

There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.

The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.

UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.

Tray.io’s enterprise orchestration platform for data and AI reported $70.9M ARR in 2024, up from $64.5M, with a $510M private valuation — accredited investors can access Tray.io stock through UpMarket.

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