Cococart is a SaaS platform that helps local merchants set up online stores and take orders quickly with no code and no app downloads. It serves businesses that currently sell through phone or messaging apps and aims to simplify payments and order tracking.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Cococart shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
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Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
Latka reports Cococart reached $2.8M ARR in 2024, up from $1.3M in 2023, implying 108.5% year-over-year growth. The company also had 29 employees and had raised $4.2M across two rounds as of Nov. 2024.
Y Combinator says Cococart lets merchants set up a store with no code, no design, and no app downloads. TechCrunch says the product is built to replace messy order-taking via phone or messaging apps with a faster checkout flow.
TechCrunch says Cococart addresses the 200 million businesses that rely on phone or messaging apps such as WhatsApp or Instagram to take orders. It also targets merchants for whom a professional e-commerce website can take weeks to set up and cost too much.
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No. As of March 2026, Cococart is a private company and does not trade on any public stock exchange. Accredited investors can access Cococart shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Cococart does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Cococart shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Cococart shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Cococart is a SaaS platform that lets local merchants launch online stores and take orders with no code and no app downloads, reaching $2.8M ARR in 2024 as revenue grew 108.5% YoY — accredited investors can access Cococart stock through UpMarket.