Okendo is a customer marketing platform for ecommerce brands. It helps merchants collect reviews and other customer content to build trust and improve conversions.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Okendo shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
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Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
| Date | Round | PPS (split-adj.) | Valuation |
|---|---|---|---|
| Jun 2022 | Series A | ||
| Jul 2021 | Seed |
Okendo announced a $26 million Series A led by Base10 Partners, with participation from Craft Ventures and Index Ventures. The company said the round followed 18 months of sustained rapid growth, signaling strong customer traction.
In its Series A announcement, Okendo called itself the "most advanced customer review platform for ecommerce brands." That positioning suggests a product moat built around review infrastructure for online merchants, not a generic widget.
TechCrunch reported that Okendo was built to help DTC brands "ween themselves off of Big Tech customer data." The $5.3 million seed round led by Index Ventures indicates investor backing for a larger ecommerce software opportunity.
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No. As of March 2026, Okendo is a private company and does not trade on any public stock exchange. Accredited investors can access Okendo shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Okendo does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Okendo shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Okendo shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Okendo generated $14.4M in 2025 revenue as a customer marketing platform for ecommerce brands, and its rapid growth helped it raise a $26M Series A — accredited investors can access Okendo stock through UpMarket.