ConvertKit is a creator-focused email marketing and automation platform. It helps creators grow audiences, run campaigns, and monetize digital products and newsletters.
Access to pre-IPO shares is available to accredited investors through UpMarket.
ConvertKit shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
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Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
| Date | Round | PPS (split-adj.) | Valuation |
|---|---|---|---|
| 2014 | Series A |
Latka says ConvertKit hit $25M in revenue by 2018 using SEO-driven organic acquisition and community flywheels. The same profile says the company generated over 120,000 visits from search by 2018, indicating low-paid-channel dependence.
Nathan Barry’s site says ConvertKit raised $1.8M in an angel round that was oversubscribed with more than 6,500 investors participating. That unusually broad backing suggests strong creator-community alignment and brand pull early in the company’s life.
Kit, formerly ConvertKit, describes itself as a creator-first email marketing and newsletter platform for growing audiences, automating campaigns, and selling. Sacra says it uses a freemium model with a free tier plus Creator at $29 per month and Creator Pro at $59 per month.
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No. As of March 2026, ConvertKit is a private company and does not trade on any public stock exchange. Accredited investors can access ConvertKit shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
ConvertKit does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in ConvertKit shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. ConvertKit shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
ConvertKit generated $43.8M in 2024 revenue as a creator-focused email marketing and automation platform, and it says SEO and community helped it reach $25M revenue. Accredited investors can access ConvertKit stock through UpMarket.
