Whop Stock for Accredited Investors

Marketplace
CEO Jack Sharkey HQ New York, US

Whop is an online platform and marketplace where creators sell memberships, courses, coaching, and other digital offers. It operates as a B2B2C creator platform with marketplace fees and related infrastructure for online businesses.

Access to pre-IPO shares is available to accredited investors through UpMarket.

Latest Price
$800M
Series B, 2025, Perplexity
UpMarket Estimate
$816M
Based on UpMarket valuation model
Previous Price
$100M
Series A 2023

How to Invest in Whop Through UpMarket

Whop shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.

Step 01

Verify accredited investor status

Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.

Step 02

Create an UpMarket account

Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.

Step 03

Review available Whop offerings

Full offering memoranda and risk disclosures provided before any commitment is required.

Step 04

Complete subscription documents

Review and sign subscription agreement. All documents handled digitally through the platform.

Step 05

Fund your investment

Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.

Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.

$1.3B+
UpMarket has brokered over $1.3 billion in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through March 31, 2026. Of the total, approximately $301 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.

Valuation Growth Over Time

Post-money valuation by round
Previous rounds Most recent
DateRoundPPS (split-adj.)Valuation
2025 Series B $800M
2023 Series A $100M

Whop Revenue and Growth

Annual revenue

Why Investors Are Watching Whop

Growth Signal

Whop says GMV hit $2.7B as annualized revenue reached $142M

A February 2026 report said Whop had $2.7B in lifetime GMV and about $142M in annualized revenue as of Oct. 2025, up 255% year over year. The same report said the platform serves 18.4M+ users and 183K+ sellers across 195 countries.

Market Opportunity

Tether backed Whop with $200M as payments use cases expanded

Tether announced a $200M investment in Whop and described it as one of the fastest-growing internet markets. The company said Whop's gross transaction volume was increasing roughly 25% month over month, signaling rapid marketplace demand.

Competitive Moat

Whop built a global creator marketplace spanning 195 countries

Whop is described as a digital marketplace for creators and small businesses to sell digital products directly to consumers. Its scale across 195 countries and 183K+ sellers suggests a broad network effect that can deepen with more buyers and sellers.

Interested in Whop stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.

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Whop Leadership Team

Steven Schwartz
CEO
Cameron Zoub
COO
Jack Kuveke
Co-founder

UpMarket Investment Curation Process

  • Full diligence on every offering

    UpMarket curates and conducts independent diligence on every investment opportunity before it reaches the platform.

  • Strategy, fees & legal reviewed in full

    We review every offering's strategy, risk management, liquidity, fees, valuation methodology, tax matters, and all third-party providers — legal counsel, auditor, administrator, and custodian.

  • Disciplined managers only

    We offer investments exclusively from disciplined managers that pursue unique strategies across an array of asset classes.

  • Built around your objectives

    Our goal is to empower you to build a portfolio that best meets your individual investment objectives.

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Whop Stock FAQ

No. As of March 2026, Whop is a private company and does not trade on any public stock exchange. Accredited investors can access Whop shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.

Whop does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.

Yes. Accredited investors can indicate interest in Whop shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.

Pre-IPO investments carry significant risks. Whop shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.

In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.

There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.

The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.

UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.

Whop is a B2B2C creator marketplace for memberships, courses, coaching, and other digital offers, with $142M in 2025 revenue and $2.7B in annualized GMV; its $816M valuation reflects continued platform scale and transaction growth — accredited investors can access Whop stock through UpMarket.

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