Cresta is a private AI company focused on human-centric customer experience and contact center software for enterprises. It was founded in 2017 out of Stanford’s AI Lab and serves Fortune 500 customers.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Cresta shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
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Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
| Date | Round | PPS (split-adj.) | Valuation |
|---|---|---|---|
| Nov 2024 | Series D | $4.51 | $747M |
| Mar 2022 | Series C | $1.6B | |
| Jan 2021 | Strategic | ||
| Feb 2020 | Seed |
Cresta closed a $125 million Series D in November 2024, with backing from WiL, QIA, Accenture, Qualcomm, Workday Ventures, and returning investors. The round brought total funding to over $270 million, signaling continued capital support for expansion.
In May and June 2026, Cresta introduced Synthetic Customers, AI Agent Testing 2.0, and Conductor to support the AI agent lifecycle. The products target testing, training, and development workflows for enterprise contact centers.
Cresta describes itself as a unified platform for human and virtual agents built for enterprise scale, centered on contact centers. Its public materials point to a large enterprise workflow market spanning voice, chat, coaching, and knowledge automation.
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No. As of August 2026, Cresta is a private company and does not trade on any public stock exchange. Accredited investors can access Cresta shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Cresta does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Cresta shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Cresta shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Cresta builds human-centric AI software for enterprise customer experience and contact centers and generated $52M in 2025 revenue, following its $125M Series D to expand enterprise AI, accredited investors can access Cresta stock through UpMarket.