Durable builds a platform for entrepreneurship that helps users create a business in minutes. Its website describes the product as making owning a business easier than having a job.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Durable.co shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Full offering memoranda and risk disclosures provided before any commitment is required.
Review and sign subscription agreement. All documents handled digitally through the platform.
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
Durable was founded in 2022 and reached $990K in revenue while remaining self-funded, according to GetLatka. The company’s most recent disclosed valuation is $3M, indicating early but measurable traction for a bootstrapped AI SaaS startup.
Durable says users can create a website with AI, get discovered with SEO and GEO, and manage customers from one platform. Its product also includes CRM, invoicing, marketing automation, and AI assistance, positioning it as a full business builder rather than a single-purpose site tool.
Durable’s site says the platform helps users launch a business in minutes, replacing website setup that can take hours or days. BuiltWith describes the product as an interactive website and marketing tool that requires no coding knowledge, pointing to a large no-code SMB market.
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No. As of March 2026, Durable.co is a private company and does not trade on any public stock exchange. Accredited investors can access Durable.co shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Durable.co does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Durable.co shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Durable.co shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Durable builds a platform that helps users create a business in minutes and reached $990K in revenue with no outside funding, signaling early product-market traction and capital efficiency — accredited investors can access Durable.co stock through UpMarket.