SpotOn Stock for Accredited Investors

Enterprise Software
By UpMarket Research  |  Last updated: September 2026
Founded 2017 HQ San Francisco, US

SpotOn is a privately held software and payments company for restaurants, retail businesses, and enterprise venues. It offers cloud-based tools for payments, operations, loyalty, reviews, and reporting. In May 2022, SpotOn raised $300 million in its Series F at a $3.6 billion post-money valuation, led by Dragoneer Investment Group (TechCrunch and SpotOn company blog).

Access to pre-IPO shares is available to accredited investors through UpMarket.

Last Reported Valuation
$3.6B
Series F, 05/18/22, TechCrunch and SpotOn company blog
UpMarket Estimate
$3.6B
Based on UpMarket valuation model

How to Invest in SpotOn Through UpMarket

SpotOn shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.

Step 01

Verify accredited investor status

Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.

Step 02

Create an UpMarket account

Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.

Step 03

Review available SpotOn offerings

Full offering memoranda and risk disclosures provided before any commitment is required.

Step 04

Complete subscription documents

Review and sign subscription agreement. All documents handled digitally through the platform.

Step 05

Fund your investment

Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.

Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.

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Valuation Growth Over Time

Post-money valuation by round
Previous rounds Most recent
DateRoundAmount raisedValuation
May 2022 Series F $300M $3.6B

SpotOn's most recent reported round is its Series F, announced May 18, 2022. It raised $300 million at a reported post-money valuation of $3.6 billion, led by Dragoneer Investment Group. Source: TechCrunch and SpotOn company blog. Data as of September 27, 2026.

Why Investors Are Watching SpotOn

Growth Signal

SpotOn raised $300M, lifting valuation to $3.6B

SpotOn closed a $300 million Series F round led by Dragoneer Investment Group, marking its second $300 million raise in less than a year. The company said the capital will support continued investment in tech, service, and distribution as adoption rises.

Product Milestone

SpotOn says restaurant revenue tripled on its platform

SpotOn said its restaurant-sector revenue tripled as businesses used its software and payments stack to grow revenue and cut costs. The company positions its platform for restaurants, retail businesses, and enterprise venues, broadening use cases beyond core POS.

Competitive Moat

Dragoneer led SpotOn's first-round role after six bets

Dragoneer Investment Group was reported as making its sixth investment in SpotOn in three years and its first as lead investor. The round also included Andreessen Horowitz, DST Global, Franklin Templeton, Mubadala Investment Company, and new investor G Squared.

Interested in SpotOn stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.

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SpotOn Leadership Team

Zachary Hyman
CEO
RJ Horsley
President
Lisa Banks
CFO

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SpotOn Stock FAQ

No. As of March 2026, SpotOn is a private company and does not trade on any public stock exchange. Accredited investors can access SpotOn shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.

SpotOn does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.

Yes. Accredited investors can indicate interest in SpotOn shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.

Pre-IPO investments carry significant risks. SpotOn shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.

In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.

There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.

The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.

UpMarket's valuation estimate of $3.6B is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.

SpotOn was valued at $3.6B in its May 2022 Series F. Accredited investors can request SpotOn access through UpMarket.

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