Keap is a private small-business CRM and automation software company, formerly known as Infusionsoft. It provides email marketing, contact management, sales automation, invoicing, and e-commerce tools for small businesses.
UpMarket does not offer Keap shares. This page covers Keap's history before the acquisition.
Status
Acquired
By Thryv, Oct 2024
Last Private Valuation
Not confirmed
Not confirmed by two independent reputable sources
How to Review Keap's Funding History on UpMarket
Keap was acquired by Thryv in October 2024 and no longer has shares of its own. UpMarket does not offer Keap shares. This page covers Keap's valuation and funding history before the acquisition.
Step 01
Check the acquisition details
Keap was acquired by Thryv in October 2024.
Step 02
Review the valuation history
See how Keap's private-market valuation changed across funding rounds before the acquisition.
Step 03
Review funding and revenue data
See reported funding rounds and revenue figures on this page, with their sources.
Step 04
Explore private companies
Accredited investors can review UpMarket's current pre-IPO offerings in companies that have not yet gone public.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Keap Revenue and Growth
Annual revenue
Why Investors Are Watching Keap
Growth Signal
Keap targets SMB automation with recurring SaaS positioning
Keap markets an all-in-one CRM, marketing automation, and sales platform for small businesses, positioning the product around recurring subscription software. The company says it serves thousands of small businesses and entrepreneurs with workflow automation tools designed to save time and drive follow-up. [company blog]
Competitive Moat
Keap bundles CRM, email, payments, and automation in one
Keap differentiates by combining contact management, email marketing, appointment scheduling, invoicing, and automations in one platform for small businesses. That bundled workflow can raise switching costs because users centralize customer data and revenue operations in a single system. [company blog]
Market Opportunity
Keap addresses a large fragmented SMB software market
Keap focuses on the vast small-business segment, where owners often need CRM, marketing automation, and payments without buying separate point tools. The addressable market is fragmented across millions of small firms, creating room for software that simplifies customer acquisition and retention. [company blog]
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No. Keap was acquired by Thryv in October 2024 and no longer has shares of its own. UpMarket does not offer Keap shares.
Keap has no stock price of its own since its acquisition by Thryv. The prices shown on this page are historical private-market prices from before the acquisition.
No. Keap was acquired by Thryv and UpMarket does not offer Keap shares. Accredited investors interested in companies that have not yet gone public can review UpMarket's current pre-IPO offerings.
Keap is no longer an independent company, so its shares are not available to buy. This page is kept for its historical funding and valuation data. UpMarket does not offer Keap shares.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
Keap was acquired by Thryv in October 2024. What former shareholders received, cash or shares of the buyer, was set by the terms of the acquisition.
UpMarket does not offer Keap shares. The minimum for most pre-IPO offerings on UpMarket is $50,000.
Keap's last valuation was set by its acquisition by Thryv. The figures on this page show its valuation history before the acquisition.
Keap is a private small-business CRM and automation software company, formerly known as Infusionsoft. It was acquired by Thryv in Oct 2024. UpMarket does not offer its shares.