Mindset AI is an AI technology company that provides an embedded in-app agent platform for B2B SaaS businesses. It turns product content and workflows into conversational agents for support, coaching, and automation.[1][4][6]
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
Previous Price
Undisclosed 2024
How to Invest in Mindset AI Through UpMarket
Mindset AI shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Mindset AI offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
2024
Seed
2024
Undisclosed
2021
Seed
Mindset AI Revenue and Growth
Annual revenue
Why Investors Are Watching Mindset AI
Growth Signal
Mindset AI raised £4.3M to scale embedded AI agents
Mindset AI, a London-based provider of an embedded AI agent platform, raised £4.3 million in a growth round in April 2025. The round was co-led by Edge VC and Pembroke VCT, with participation from existing investors.
Market Opportunity
Mindset AI targets knowledge-economy firms with SaaS automation
Mindset AI says its software helps businesses in the knowledge economy digitize services and scale expertise through an embedded AI agent platform. Its customer story page highlights metrics such as revenue growth, time savings, and engagement for client teams.
Growth Signal
Mindset AI reportedly reached $2.1M revenue with 24 staff
Latka reports Mindset AI reached $2.1 million in revenue over six years and operated with a 24-person team in 2023. The same profile says the company was bootstrapped, suggesting capital-efficient growth before its later funding round.
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No. As of March 2026, Mindset AI is a private company and does not trade on any public stock exchange. Accredited investors can access Mindset AI shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Mindset AI does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Mindset AI shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Mindset AI shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Mindset AI provides an embedded in-app agent platform for B2B SaaS businesses and generated £17.9M in 2024 revenue, and its £4.3M raise is aimed at scaling embedded AI agents — accredited investors can access Mindset AI stock through UpMarket.