Moloco is a machine learning company focused on performance advertising and AI-powered ad solutions. It helps businesses monetize first-party data and build ML-driven advertising businesses.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$1.5B
Funding round, 2022, Perplexity
UpMarket Estimate
$1.5B
Based on UpMarket valuation model
Previous Price
Funding round 2022
How to Invest in Moloco Through UpMarket
Moloco shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Moloco offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
$1.3B+
UpMarket has brokered over $1.3 billion in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through March 31, 2026. Of the total, approximately $301 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.
Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
2022
Funding round
$1.5B
2022
Funding round
Moloco Revenue and Growth
Annual revenue
Why Investors Are Watching Moloco
Growth Signal
Moloco said revenue grew over 100% annually and passed $100M ARR
Moloco said it had grown in excess of 100% annually and surpassed an annual net revenue run-rate of more than $100 million when it raised its $150 million Series C. The round was led by Tiger Global, and the company said total funding reached $200 million.
Market Opportunity
Moloco study sees advertisers' returns rising up to 214%
Moloco said research on advertising beyond Google and Meta found advertisers could increase financial returns by up to 214% and that revenues in the category could rise 25% to $70.5 billion. The figures point to a large addressable market beyond the two dominant platforms.
Competitive Moat
Moloco markets AI ad tools built on first-party data
Moloco says it uses machine learning-based advertising solutions to help businesses grow, scale, and monetize by turning first-party data into revenue. Its product focus on transparent ML models is part of the company’s stated differentiation.
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No. As of March 2026, Moloco is a private company and does not trade on any public stock exchange. Accredited investors can access Moloco shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Moloco does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Moloco shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Moloco shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Moloco builds machine learning-based advertising solutions that help businesses monetize first-party data and reached over $100M ARR with 2024 revenue of $200M, after saying revenue grew more than 100% annually — accredited investors can access Moloco stock through UpMarket.