Pigment is an AI-powered enterprise business planning and performance management platform for finance, operations, and other teams. It helps companies build plans, models, and reports using connected data and agentic AI.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Pigment shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
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Full offering memoranda and risk disclosures provided before any commitment is required.
Review and sign subscription agreement. All documents handled digitally through the platform.
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
| Date | Round | PPS (split-adj.) | Valuation |
|---|---|---|---|
| Jun 2023 | Series C | $? |
Pigment announced a $145 million Series D round led by ICONIQ Growth, the same investor that led its Series C about a year earlier. The company said the financing supports continued expansion of its AI business planning platform.
Pigment describes itself as an “agentic AI” platform for enterprise business planning, with integrated tools to analyze, model, and plan in real time. Its website says the product is built to help companies prepare for uncertainty with real-time business planning.
Pigment’s CEO said the platform powers HR, finance, supply chain, and sales teams so they can make decisions in real time with the right data. He also said the company’s agents can automate end-to-end workflows for finance teams, including analyst-style work.
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No. As of March 2026, Pigment is a private company and does not trade on any public stock exchange. Accredited investors can access Pigment shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Pigment does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Pigment shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Pigment shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Pigment’s AI-powered enterprise planning platform serves finance and operations teams, with a last disclosed valuation of $788.55M and a $145M Series D led by ICONIQ Growth — accredited investors can access Pigment stock through UpMarket.