Yanolja is a South Korean travel and hospitality tech company founded in 2005. It provides online accommodation booking and travel technology solutions, and operates globally across many countries.
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Yanolja shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
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Yanolja reported 2025 revenue of KRW 1,029.2 billion, up 11% year over year, while aggregate TTV reached KRW 39.2 trillion, up 45%. Enterprise Solutions revenue rose 21% to KRW 352.6 billion, showing broad-based growth.
In the first half of 2025, enterprise solutions revenue reached KRW 158.8 billion, up 25% year over year, while total integrated transactions hit KRW 16.4 trillion. The company’s cloud and software layer gives it recurring revenue beyond consumer travel bookings.
Bloomberg reported Yanolja was seeking a US IPO that could value it at $7 billion to $9 billion and raise about $400 million. The company has expanded from hotel bookings into leisure and transportation reservations, widening its addressable travel market.
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No. As of August 2026, Yanolja is a private company and does not trade on any public stock exchange. Accredited investors can access Yanolja shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Yanolja does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Yanolja shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Yanolja shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Yanolja provides online accommodation booking and travel technology solutions, reporting $717.3M in 2025 revenue, after 2025 revenue topped ₩1.03T on 45% TTV growth, accredited investors can access Yanolja stock through UpMarket.
