About UpMarket
UpMarket's mission is to unlock the private markets for individual investors.
We provide access to a range of asset classes and investment strategies that span private equity, hedge funds, crypto, real estate, and other alternative assets.
The problem
Historically, accessing private market investments had these challenges:
- A large barrier to entry due to high investment minimums
- Time-intensive because sourcing deals is a lot of work even if you’ve got a great network, and
- Costly because of investment-related diligence costs, paperwork, and legal fees
The solution
UpMarket works to address these barriers for individual investors by:
- Offering lower investment minimums
- Sourcing and conducting diligence on opportunities for investors, empowering them to pick and choose from pre-screened opportunities
- Making the investment process entirely digital, straightforward, and easy to manage from a single portal
UpMarket has brokered over $450 million in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through May 31, 2025. Of the total, approximately $92 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.