OnlyFans is one of the most popular websites in the world and a source of income for a large number of online content creators.
So when they published their most recent user and financial data, we thought it’d be worth highlighting some of the most impressive and interesting figures from OnlyFan's annual report.
OnlyFans Parent Company Publishes Their Annual Report
So, where is this data from? It comes from Fenix International Limited, which owns and operates OnlyFans. Their offices are on Kean Street in London in the United Kindom.
That report includes revenue figures, creator and user growth, and other data. All data below comes directly from the company and is for the year ended November 30, 2022. If you would like to read or download the full report, click below.
Interesting Highlights of OnlyFans Financial and User Data
Here are some key figures from the annual report that UpMarket’s team found most interesting:
How OnlyFans Works
OnlyFans is a marketplace that facilitates interactions between “Creators” (sellers) and “Fans” (purchasers). Fans pay subscription fees and one-off fees to engage with and support content creators.
How much does OnlyFans charge Creators?
OnlyFans distributes 80% of the earned revenue to its creators, retaining a 20% fee from each subscription for the platform itself.
How do Creators Generate Revenue from Fans?
OnlyFans has established a monthly subscription price range of $4.99 to $49.99. In addition, creators have the option to set a minimum charge of $5 for tips or premium private messages. This feature can notably enhance revenue for creators who have a sizable and dedicated following.
Official OnlyFans User Data as of September 2023
According to the annual report filed by Fenix International Limited (the parent of OnlyFans) on August 24, 2023, platform user figures were as follows:
How many OnlyFans creators are there?
As of November 30, 2022, which is the most recent official OnlyFans data, there are a total of 3,182,000 Creators.
This represents 47% YoY growth from the 2,161,000 creators in 2021.
How many OnlyFans creators were added in 2022?
According to the most recent filing by OnlyFans, they added 1,021,000 new creator accounts in 2022 alone.
How many OnlyFans fan accounts (users) are there?
As of November 30, 2022, which is the most recent official OnlyFans data, there are a total of 238,845,000 fan accounts on the OnlyFans platform.
This represents 27% YoY growth from the 187,973,000 fans reported in 2021.
How many How many OnlyFans fans (new users) were added in 2022?
OnlyFans added 50,872,000 new fans in 2022.
What is the fans-to-creator ratio on OnlyFans?
75:1. As of their most recent filing, there are about 75 fan accounts for every creator account.
Official OnlyFans Financial Data as of September 2023
OnlyFans reports a few key financial metrics, including:
- “Gross Site Volume” which is the total transaction volume on the platform.
- Revenue which represents OnlyFan's ~20% share of Gross Site Volume after Creators take their 80% share
- OnlyFans Pre-tax profit, which represents revenue less costs excluding tax.
For 2022 those figures were as follows:
- Gross Site Volume (total sales): $5,550,076,000 (15.72% YoY growth)
- OnlyFans Revenue Share = $1,090,000,000
- OnlyFans pre-tax Profit: $525,000,000
What was OnlyFan's total sales volume in 2022?
As of November 30, 2022, which is the most recent official OnlyFans data, “Gross Site Volume” which is the total transaction volume on the platform was $5,550,076,000.
That $5.55 billion figure represents 15.72% YoY growth from 2021 numbers of $4.796 billion.
How much revenue does OnlyFans Generate?
OnlyFans takes 20% of creator sales, accordingly 2022 OnlyFan's revenue was $1.09 Billion in 2022.
That $1.09 billion figure represents 16.97% YoY growth from 2021.
How much did OnlyFans creators make in 2022?
OnlyFans creators earned the remaining 80% of Gross Site Volume resulting in total OnlyFans Creator earnings of $4,460 billion in 2022.
That $4,460 billion figure represents 15.24% YoY growth from 2021.
How much profit did OnlyFans make in 2022?
As of November 30, 2022, which is the most recent official OnlyFans data, OnlyFans earned $525 million in pre-tax profit in 2022. That represents a 15% increase from $433 million the previous year.
What share of creator revenue did OnlyFans take in 2022?
The published revenue share for OnlyFans Creators is 80% goes to the creators and OnlyFans takes 20%. Based on the financial data shared, creators actually received 80.36% in 2022 and 80.57% in 2021.
OnlyFans Location, Founding, and Ownership
Here we provide more details about the firm structure and history based on data from their annual report.
Where is OnlyFans based?
The United Kingdom.
Specifically, OnlyFan’s registered office address is:
4th Floor Imperial House, 8 Kean Street London, WC2B 4AS
Who founded OnlyFans?
OnlyFans was founded by Tim Stokely. He sold 75% of OnlyFans to Leonid Radvinsky, a Ukrainian-American businessman and the owner of adult site MyFreeCams.
When was OnlyFans founded?
Who owns and operates OnlyFans now?
In their most recent filing, OnlyFans lists two active directors:
- Mr. L. Radvinsky
- Mr. L. Taylor
How much did OnlyFan’s Owners make in 2022?
Fenix International Limited, OnlyFan’s parent company, announced dividends of $338 million in 2022. These dividends were distributed to the owners/directors, likely primarily to majority owner Leonid Radvinsky.
OnlyFans Web Traffic and Popularity
OnlyFans is one of the most popular websites in the world. It also happens to be essential to the “creator economy” as it is a source of income for a large number of online content creators. According to Similarweb, OnlyFans is the 102nd most popular website in the world with over 316 million monthly visitors. Over 42% of the site's visitors are from the United States.
How do I Invest in OnlyFans?
Given the impressive traffic and revenue figures for OnlyFans, there have been many rumors about the company going public, making it one of the more popular pre-IPO companies around. But because OnlyFans is a privately held company, there’s no way to invest through a public stock exchange. Until the company IPOs, an investment platform like UpMarket that provides access to private markets is your only chance to invest in a company like OnlyFans.
Will OnlyFans IPO soon?
The decision on whether or not to IPO is with OnlyFans management and their Board of Directors. Because OnlyFans is so profitable and they likely have no need for outside financing, it is possible they may never offer shares on the private or public markets. Nonetheless, OnlyFans leadership could decide to IPO to raise capital to expand, to take profits, or for a myriad of other strategic reasons.
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