Animoca Brands is a Hong Kong-based digital assets company founded in 2014. It builds and invests in Web3 platforms, blockchain gaming, NFTs, and related ecosystems for virtual property rights.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$5B
Series Unknown, Jan 2022, Perplexity
UpMarket Estimate
$4.7B
Based on UpMarket valuation model
Previous Price
$5B
Series Unknown Jul 2021
How to Invest in Animoca Br Through UpMarket
Animoca Br shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Animoca Br offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Jan 2022
Series Unknown
$5B
Jul 2021
Series Unknown
$5B
Animoca Br Revenue and Growth
Annual revenue
Why Investors Are Watching Animoca Br
Growth Signal
Animoca plans up to 15% stake in GROW Digital Wealth
Animoca Brands signed a term sheet with GROW Investment Group to partner on GROW Digital Wealth, China’s investment and asset management platform backed by Julius Baer. The deal may give Animoca an equity interest of up to 15% in GDW, expanding its footprint in tokenized assets and RWAs.
Competitive Moat
Portfolio spans 550+ blockchain companies and key subsidiaries
Animoca Brands says it builds, invests in, and accelerates Web3 ecosystems, combining product development with strategic investing. A startup database also lists a portfolio of over 550 blockchain companies and subsidiaries including The Sandbox and GAMEE.
Market Opportunity
Web3 push extends from The Sandbox to Open Campus
The World Economic Forum notes Animoca has built digital asset platforms including Moca Network, Open Campus, Anichess, and The Sandbox. These products point to exposure across gaming, education, identity, and institutional Web3 use cases.
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No. As of March 2026, Animoca Br is a private company and does not trade on any public stock exchange. Accredited investors can access Animoca Br shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Animoca Br does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Animoca Br shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Animoca Br shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Animoca Brands is a Hong Kong-based digital assets company building and investing in Web3 platforms, blockchain gaming, and NFTs, with $97M in 2024 revenue and a $4.7B valuation, and it plans up to a 15% stake in GROW Digital Wealth — accredited investors can access Animoca Br stock through UpMarket.