Booth AI is a private B2B SaaS company that uses generative AI to create lifestyle product images for e-commerce brands. It was founded in 2022 in San Francisco and served online sellers needing faster, lower-cost photoshoots.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Booth AI shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
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Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
Latka’s company profile says Booth AI reached $1M revenue in 2024 with a 7-person team, signaling early commercial traction. The same profile tracks the business as a revenue-generating B2B SaaS company serving e-commerce brands.
Y Combinator describes Booth AI as a virtual photoshoot-as-a-service platform for brands selling physical goods. Users upload basic product photos and receive hundreds of high-quality images with model, location, and aesthetic controls.
Industry data cited by Captured Celebrations says the U.S. photo booth rental market reached an estimated $1.05 billion in 2025, up about 11% annually from 2021 to 2025. The same source says AI booths grew from 5% of booths in 2025 to 8% in 2026, making them the fastest-growing category.
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No. As of March 2026, Booth AI is a private company and does not trade on any public stock exchange. Accredited investors can access Booth AI shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Booth AI does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Booth AI shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Booth AI shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Booth AI generated $1M in 2024 revenue with a 7-person team, using generative AI to create lifestyle product images for e-commerce brands, and reportedly hit that milestone from San Francisco — accredited investors can access Booth AI stock through UpMarket.