Cradlewise makes a smart bassinet and crib for babies up to 24 months, with a built-in baby monitor, sound machine, and temperature sensor.[4] The company says it uses deep tech and AI to learn sleep patterns and growth trends.[3]
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| Date | Round | PPS (split-adj.) | Valuation |
|---|---|---|---|
| 2022 | Seed |
Cradlewise raised $7 million in a seed round led by Footwork on November 9, 2021, signaling investor support for its baby-tech platform. CB Insights says the company has raised $7.05 million across 5 rounds, showing continued early-stage financing momentum.
Cradlewise says it is the only baby product that uses deep tech and AI to learn a baby's sleep patterns and growth trends. That positioning suggests a product-level moat built around data-driven personalization rather than a basic smart-device feature set.
Cradlewise positions itself as a baby technology company focused on helping new parents manage baby sleep, a large recurring-need category. Its $7 million seed round and multiple investors indicate there is early capital backing for this parent-care market opportunity.
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No. As of March 2026, Cradlewise is a private company and does not trade on any public stock exchange. Accredited investors can access Cradlewise shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Cradlewise does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Cradlewise shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Cradlewise shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
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UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Cradlewise makes a smart bassinet and crib for babies up to 24 months, with 2026 revenue of $10.7M; it raised a $7M seed round led by Footwork in 2021 — accredited investors can access Cradlewise stock through UpMarket.