Tecovas is a private direct-to-consumer western wear brand founded in 2015. It designs and sells cowboy boots, footwear, apparel, and accessories, with headquarters in Austin, Texas.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Tecovas shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
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Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
Tecovas announced a $56 million Series C round, bringing total lifetime equity funding to about $120 million. The round was led by Elephant, which also backed the company’s Series A and B.
Tecovas is described as a D2C brand for premium Western footwear, apparel, and accessories, with handmade cowboy boots crafted through more than 200 artisan steps. Its products are sold through an online Shopify-powered store and expanding physical retail locations.
Tecovas began as a direct-to-consumer cowboy boot brand and has expanded into Western wear for men and women, broadening its addressable market. Nasdaq Private Market notes the company remains private and has not completed an IPO.
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No. As of March 2026, Tecovas is a private company and does not trade on any public stock exchange. Accredited investors can access Tecovas shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Tecovas does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Tecovas shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Tecovas shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Tecovas designs and sells cowboy boots, footwear, apparel, and accessories as a direct-to-consumer western wear brand founded in 2015, and its $56M Series C lifted total funding — accredited investors can access Tecovas stock through UpMarket.