Curology is a direct-to-consumer personalized skincare company that provides prescription skincare products for acne and anti-aging. It was founded in 2014 and is headquartered in San Francisco, serving customers through an online subscription model.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$1.15B
Series D-1, Feb 2021, Perplexity
UpMarket Estimate
$1.0B
Based on UpMarket valuation model
Previous Price
$1.56B
Series D Nov 2019
How to Invest in Curology Through UpMarket
Curology shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Curology offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
$1.3B+
UpMarket has brokered over $1.3 billion in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through March 31, 2026. Of the total, approximately $301 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.
Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Feb 2021
Series D-1
$1.15B
Nov 2019
Series D
$1.56B
Nov 2018
Series C
$831.8M
Curology Revenue and Growth
Annual revenue
Why Investors Are Watching Curology
Growth Signal
Iterable case study says Curology drove 5x growth
Iterable’s Curology case study says the company achieved 5x growth by adding a more personal touch to prescription skincare marketing. The same study says customer engagement rose 26% and sales increased 10% after using Iterable tools.
Product Milestone
Curology says 90.5% of patients saw acne improvement
Curology’s website says 90.5% of patients saw improvement in their acne at 3 weeks. The company positions its offering as made-for-you Rx skincare, centered on prescription acne and anti-aging products.
Market Opportunity
ZoomInfo lists Curology at $168.6M revenue with 423 staff
ZoomInfo lists Curology at $168.6 million in revenue and 423 employees, indicating a scaled consumer health business. The profile says the company was established in 2014 and is headquartered in San Francisco.
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No. As of March 2026, Curology is a private company and does not trade on any public stock exchange. Accredited investors can access Curology shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Curology does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Curology shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Curology shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Curology provides personalized prescription skincare for acne and anti-aging, generating $25M+ in 2024 revenue; an Iterable case study says it drove 5x growth — accredited investors can access Curology stock through UpMarket.