Turo Stock for Accredited Investors

Marketplace
By UpMarket Research  |  Last updated: July 2026
CEO Andre Haddad Founded 2009 HQ San Francisco, US

Turo is a peer-to-peer car sharing marketplace where private owners rent vehicles to guests through an online platform. It operates in the US, Canada, the UK, Australia, and France.

Access to pre-IPO shares is available to accredited investors through UpMarket.

Latest Price
$1.24B
Series E, 2020, Perplexity
UpMarket Estimate
$1.1B
Based on UpMarket valuation model

How to Invest in Turo Through UpMarket

Turo shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.

Step 01

Verify accredited investor status

Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.

Step 02

Create an UpMarket account

Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.

Step 03

Review available Turo offerings

Full offering memoranda and risk disclosures provided before any commitment is required.

Step 04

Complete subscription documents

Review and sign subscription agreement. All documents handled digitally through the platform.

Step 05

Fund your investment

Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.

Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.

$1.3B+
UpMarket has brokered over $1.3 billion in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through March 31, 2026. Of the total, approximately $301 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.

Valuation Growth Over Time

Post-money valuation by round
Previous rounds Most recent
DateRoundPPS (split-adj.)Valuation
2020 Series E $1.24B

Turo Revenue and Growth

Annual revenue

Why Investors Are Watching Turo

Growth Signal

Turo says marketing ROI tripled after Custora rollout

Turo said it implemented Custora to track marketing return on investment and has since tripled its ROI. The company described the move as part of improving performance in a crowded car-sharing market.

Market Opportunity

Turo's Carculator highlights demand across vehicle price bands

Turo's Carculator ranks vehicles by average ROI on the platform and breaks them into Economy $10K-$30K, Mid-range $30K-$50K, and Upscale $50K-$75K segments. That suggests monetization potential across multiple owner and vehicle tiers.

Risk Factor

Turo's IPO has been paused or canceled since Feb. 2025

Forge Global said Turo paused or canceled its IPO plans as of February 13, 2025, and noted there is still no publicly announced IPO date. The company has continued updating its confidential S-1, but timing remains uncertain.

Interested in Turo stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.

Request access →

Turo Leadership Team

Andre Haddad
CEO
Alex Benn JD
President
Julie Weingardt
COO

UpMarket Investment Curation Process

  • Full diligence on every offering

    UpMarket curates and conducts independent diligence on every investment opportunity before it reaches the platform.

  • Strategy, fees & legal reviewed in full

    We review every offering's strategy, risk management, liquidity, fees, valuation methodology, tax matters, and all third-party providers — legal counsel, auditor, administrator, and custodian.

  • Disciplined managers only

    We offer investments exclusively from disciplined managers that pursue unique strategies across an array of asset classes.

  • Built around your objectives

    Our goal is to empower you to build a portfolio that best meets your individual investment objectives.

Ready to access institutional-grade private market investments? Unlock private markets

Turo Stock FAQ

No. As of March 2026, Turo is a private company and does not trade on any public stock exchange. Accredited investors can access Turo shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.

Turo does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.

Yes. Accredited investors can indicate interest in Turo shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.

Pre-IPO investments carry significant risks. Turo shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.

In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.

There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.

The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.

UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.

Turo operates a peer-to-peer car sharing marketplace across the US, Canada, the UK, Australia, and France, generating $958M in 2024 revenue, with marketing ROI tripling after its Custora rollout — accredited investors can access Turo stock through UpMarket.

Invest in Turo Request access