Turo is a peer-to-peer car sharing marketplace where private owners rent vehicles to guests through an online platform. It operates in the US, Canada, the UK, Australia, and France.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Round
Series E
Feb 2020, $30M raised, per MarketScreener and revenuememo.com
Valuation
Not disclosed
No valuation reported by a reputable outlet
How to Invest in Turo Through UpMarket
Turo shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Turo offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Turo Revenue and Growth
Annual revenue
Why Investors Are Watching Turo
Growth Signal
Turo says marketing ROI tripled after Custora rollout
Turo said it implemented Custora to track marketing return on investment and has since tripled its ROI. The company described the move as part of improving performance in a crowded car-sharing market.
Market Opportunity
Turo's Carculator highlights demand across vehicle price bands
Turo's Carculator ranks vehicles by average ROI on the platform and breaks them into Economy $10K-$30K, Mid-range $30K-$50K, and Upscale $50K-$75K segments. That suggests monetization potential across multiple owner and vehicle tiers.
Risk Factor
Turo's IPO has been paused or canceled since Feb. 2025
Forge Global said Turo paused or canceled its IPO plans as of February 13, 2025, and noted there is still no publicly announced IPO date. The company has continued updating its confidential S-1, but timing remains uncertain.
Interested in Turo stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.
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No. As of March 2026, Turo is a private company and does not trade on any public stock exchange. Accredited investors can access Turo shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Turo does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Turo shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Turo shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
Turo is a peer-to-peer car sharing marketplace where private owners rent vehicles to guests through an online platform. No valuation has been reported by a reputable outlet.
