Oura Stock for Accredited Investors

Healthcare
By UpMarket Research  |  Last updated: July 2026
Founded 2013 HQ Oulu, Finland

Oura is a Finnish health technology company best known for the Oura Ring, a smart ring that tracks sleep, activity, heart rate, and other wellness signals.[1][2] It serves consumer wellness and preventive health use cases and reports 900+ employees globally.[3][4]

Access to pre-IPO shares is available to accredited investors through UpMarket.

Latest Price
$11B
Series D, May 2026, Perplexity
UpMarket Estimate
$12B
Based on UpMarket valuation model
Previous Price
$2.55B
Series C 2021

How to Invest in Oura Through UpMarket

Oura shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.

Step 01

Verify accredited investor status

Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.

Step 02

Create an UpMarket account

Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.

Step 03

Review available Oura offerings

Full offering memoranda and risk disclosures provided before any commitment is required.

Step 04

Complete subscription documents

Review and sign subscription agreement. All documents handled digitally through the platform.

Step 05

Fund your investment

Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.

Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.

$1.3B+
UpMarket has brokered over $1.3 billion in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through March 31, 2026. Of the total, approximately $301 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.

Valuation Growth Over Time

Post-money valuation by round
Previous rounds Most recent
DateRoundPPS (split-adj.)Valuation
May 2026 Series D $11B
2021 Series C $2.55B

Why Investors Are Watching Oura

Growth Signal

Oura raised $900M at an $11B valuation in Series E

Oura raised $900 million in a Series E round, and reports said the valuation reached about $11 billion. Fierce Healthcare said the raise reflected booming revenue and smart ring sales over the prior year.

Competitive Moat

Oura’s ring tracks sleep, HRV, heart rate and activity

Dealroom describes Oura as a health tech startup focused on the Oura Ring, a smart ring that monitors sleep patterns, heart rate variability, heart rate and activity. The product spans fitness, stress and overall health monitoring, giving it a differentiated wearable form factor.

Market Opportunity

Oura is pushing into a broad health and wellness market

Dealroom says Oura serves athletes, health-conscious users and people managing health conditions through a direct-to-consumer model. Forge Global describes Oura as a health technology company selling a smart ring for fitness, stress, sleep and overall health.

Interested in Oura stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.

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Oura Leadership Team

Tom Hale
CEO
Michael Chapp
COO
Judy Gilbert
CPO

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Oura Stock FAQ

No. As of March 2026, Oura is a private company and does not trade on any public stock exchange. Accredited investors can access Oura shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.

Oura does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.

Yes. Accredited investors can indicate interest in Oura shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.

Pre-IPO investments carry significant risks. Oura shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.

In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.

There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.

The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.

UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.

Oura makes the Oura Ring, a smart ring for tracking sleep, activity, and heart rate, and is valued at $12B after raising $900M in Series E at an $11B valuation — accredited investors can access Oura stock through UpMarket.

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