Cart.com is a unified commerce and logistics software company for B2C and B2B sellers. It combines e-commerce software, fulfillment, and customer engagement services to help brands sell and ship across channels.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$1.6B
Series Unknown, May 2025, Perplexity
UpMarket Estimate
$1.6B
Based on UpMarket valuation model
Previous Price
$380M
Funding Round Feb 2022
How to Invest in Cart.com Through UpMarket
Cart.com shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Cart.com offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
$1.3B+
UpMarket has brokered over $1.3 billion in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through March 31, 2026. Of the total, approximately $301 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.
Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
May 2025
Series Unknown
$1.6B
Feb 2022
Funding Round
$380M
Why Investors Are Watching Cart.com
Growth Signal
Cart.com secures $180M to scale software and logistics
Cart.com announced a $180 million growth equity investment led by Springcoast Partners on March 3, 2026. Management said the capital will advance proprietary software, expand AI capabilities, and support sustainable profitable growth.
Competitive Moat
Unified commerce stack links software with 18 facilities
Cart.com says its platform combines commerce software with a scaled logistics network and end-to-end execution for enterprise brands. By May 2025, its network had grown from 13 to 18 omnichannel facilities totaling over 10 million square feet, with more than half temperature controlled.
Market Opportunity
Cart.com targets enterprise demand across $8B GMV base
Digital Commerce 360 reported Cart.com supports over $8 billion in gross merchandise value and focuses on middle-market and enterprise customers. The company said it had over 800 customers in its pipeline as of 2021 without outbound marketing, indicating early demand in a fragmented market.
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No. As of March 2026, Cart.com is a private company and does not trade on any public stock exchange. Accredited investors can access Cart.com shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Cart.com does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Cart.com shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Cart.com shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Cart.com is a unified commerce and logistics software company for B2C and B2B sellers, valued at $1.6B; its $180M strategic investment should help scale software and logistics — accredited investors can access Cart.com stock through UpMarket.