Zitcha is a unified omnichannel retail media platform for retailers to build and grow Retail Media Networks across onsite, offsite, and in-store channels.[1][3][7] It was founded in 2022 and is based in Melbourne, Australia.[3]
Access to pre-IPO shares is available to accredited investors through UpMarket.
Zitcha shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
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| Date | Round | PPS (split-adj.) | Valuation |
|---|---|---|---|
| Oct 2024 | Series A |
Zitcha reported 1,391% revenue growth over the Fast 50 qualifying period, placing it fifth on Deloitte’s Technology Fast 50 list in Australia. The ranking highlights rapid commercial traction for the unified retail media platform.
Zitcha raised A$15 million in a Series A round led by VMG Partners to accelerate growth in North America. The company framed the raise around rising demand for data-driven retail media.
Zitcha says its platform helps retailers plan, activate, and measure retail media while connecting people, partnerships, inventory, and data. CB Insights also describes it as a retail media network management platform serving the retail media industry.
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No. As of March 2026, Zitcha is a private company and does not trade on any public stock exchange. Accredited investors can access Zitcha shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Zitcha does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Zitcha shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Zitcha shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
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UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Zitcha is a unified omnichannel retail media platform enabling retailers to build and grow Retail Media Networks across onsite, offsite, and in-store channels, having achieved 1,391% revenue growth in the Deloitte Fast 50 — accredited investors can access Zitcha stock through UpMarket.