Guideline Valuation Estimate
Guideline Valuation as of Last Funding Round
Guideline Company Overview
Guideline is a financial technology company that provides retirement plans for small and midsize businesses. Its platform centers on 401(k) plans with automated onboarding, payroll integration, recordkeeping, compliance testing, and fiduciary oversight. Guideline serves as plan administrator and investment manager, offering low-cost, diversified portfolios and tools for employee enrollment and contribution management. Employers get transparent, per-employee pricing and streamlined plan setup and transfers. The service connects with many payroll providers to reduce manual work and improve data accuracy. Participants can monitor savings, adjust allocations, and access education in the app. Guideline also offers IRA options for individuals and sole proprietors, aiming to make workplace retirement benefits easier to offer and maintain.
Guideline Valuation History
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FAQ
Does Guideline have stock?
Yes, Guideline and almost all privately held companies issue stock so founders, employees, and investors can participate in equity ownership. However, because Guideline is privately held, it is more challenging to acquire shares than if the company was publicly traded.
Is Guideline publicly traded?
No, Guideline is a privately held company. It is not publicly traded or offered directly on any stock exchange like the NYSE, Nasdaq, etc.
Who owns Guideline stock?
As a privately held company, Guideline shares are held by its founders, management, employees, venture capital funds, or other private individuals and institutional investors.
Disclosure rules differ for private and public companies, so it may not always be possible to know the complete ownership (cap table) of a private company like Guideline.
What is the stock symbol for Guideline?
Guideline is a privately held company. Therefore, it does not have a stock symbol or “ticker” that trades on public exchanges like the NYSE, Nasdaq, etc.
Can I buy Guideline stock on UpMarket?
If you would like to buy shares in Guideline, please provide your information in the form at the top of this page and click the button titled “I want to buy this stock.”
One of our investor relations team members will contact you to discuss Guideline stock availability. Note: inquiries are non-binding, subject to market availability, and shares may only be purchased by accredited investors that meet all eligibility criteria.
UpMarket has offered many similar companies as Pre-IPO investments, including Airbnb, SpaceX, ByteDance, Plaid, Kraken, Databricks, and others. UpMarket also often has funds available that invest in a portfolio of companies potentially including, Guideline as well.
What is Guideline stock price?
The stock price of Guideline can be calculated by taking the valuation of the company divided by the number of shares outstanding. Because a private company can issue new shares at any time, we do not know the current number of shares outstanding.
For illustrative purposes, however, assuming Guideline has issued 250 million shares, at the estimated UpMarket valuation of $1.15 billion, each share of Guideline stock would be worth $4.60.
How do Guideline pre-IPO trades work?
Pre-IPO trades for Guideline will typically involve accredited investors purchasing shares from current shareholders through specialized investment platforms like UpMarket. Trades generally occur on the secondary market, meaning Guideline doesn't issue new shares or receive capital–shares are privately exchanged between two parties.
While investors aim to profit from a potential IPO or acquisition, these investments carry high risks due to limited liquidity and information. Understanding all terms and conditions is crucial, as each transaction can have unique characteristics. Investing in private companies can be extremely risky and may result in significant capital loss.
When is Guideline going to go public?
The decision to go public through an Initial Public Offering (IPO) is complex and depends on various factors, including the company's financial performance, market conditions, and strategic goals.
Unless Guideline officially announces its intention to go public, any predictions about when or if it will do so would be speculative.
Investors interested in Guideline should monitor official company communications and reliable financial news sources for any updates regarding potential IPO plans.
How do I exit my investment if I invest in Guideline with UpMarket?
Exiting your investment in Guideline typically involves one of these scenarios: 1) selling your shares on a secondary market to other interested investors; 2) holding shares until a liquidity event occurs, such as the company going public (IPO) or being acquired.
Investors must know that the timing and availability of these exit options are inherently unpredictable, and there is no guarantee of when or if they will occur.
How can I sell Guideline shares?
If you own Guideline shares, you may be able to find a buyer on a pre-IPO marketplace or via an introduction by a registered broker-dealer like UpMarket. It is important to note that the class of shares you own may impact your ability to sell. For example, shares issued to startup employees often have transaction limitations, including lock-up periods and a right of first refusal by the company, which may prevent you from selling your shares freely.
How does UpMarket estimate the valuation of Guideline?
UpMarket’s valuation estimate for Guideline is algorithmically generated based on recent primary round financings by Guideline, market conditions, company popularity, sector performance, and public market comps.
It is important to note that UpMarket’s valuation estimate for Guideline could be outdated, may not reflect all recent news or market events, and is not intended to inform any investment decision-making. UpMarket’s valuation estimate is not meant to be a warranty or projection of potential financial returns or company performance. Valuations can change rapidly and unexpectedly.
Why choose UpMarket?
Founded in 2019, UpMarket has brokered over $450 million in alternative investments for more than 800 investors, including principal invested and appreciation as of May 31, 2025. These investments span pre-IPO companies, hedge funds, private equity, real estate, and other alternative assets. Approximately $92 million is managed by UpMarket Management, with the remainder managed by affiliates. Past performance is not predictive of future results. UpMarket is a licensed broker-dealer based in the United States.
If you are an accredited investor, you can create a free account to access our deal flow and opportunities. There is never any pressure to invest.
UpMarket clients have invested in companies like
Guideline,
SpaceX, Neuralink, Anthropic, and many others. UpMarket and its leadership have been mentioned in media outlets like Forbes, WealthManagement, Wealth and Finance News, and TechBullion.
Guideline Management
| Name | Position |
|---|---|
| Kevin Busque | CEO |
| Mike Nelson | COO |
