Notion is a private enterprise software company that provides an all-in-one workspace for docs, wikis, project management, and AI-assisted productivity. It was founded in 2013 and is based in San Francisco.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$10B
Series C, Oct 2021, Perplexity
UpMarket Estimate
$8.5B
Based on UpMarket valuation model
How to Invest in Notion Through UpMarket
Notion shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Notion offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
$1.3B+
UpMarket has brokered over $1.3 billion in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through March 31, 2026. Of the total, approximately $301 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.
Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Oct 2021
Series C
$10B
Notion Revenue and Growth
Annual revenue
Why Investors Are Watching Notion
Product Milestone
Base10 uses Notion templates to run weekly investment decisions
Base10 said its weekly investment meetings start with a master Notion template, where investors track, collaborate, and decide which companies to back. The workflow centralizes deal review in one shared system rather than scattered docs and spreadsheets.
Growth Signal
Notion Capital launches new $120m fund for continued backing
Notion Capital announced a new $120 million fund to continue its investment activity, backed by both existing and new investors across institutions, family offices, and high net worth individuals. The raise signals continued capital formation and investor support for the firm’s strategy.
Competitive Moat
Affinity says Notion Capital uses proprietary RISTA with Affinity data
Affinity’s case study says Notion Capital uses Affinity and its proprietary RISTA tool to surface both quantitative and qualitative metrics. The setup helps the investment team work faster and smarter by combining relationship data with internal decision workflows.
Interested in Notion stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.
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We review every offering's strategy, risk management, liquidity, fees, valuation methodology, tax matters, and all third-party providers — legal counsel, auditor, administrator, and custodian.
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Built around your objectives
Our goal is to empower you to build a portfolio that best meets your individual investment objectives.
No. As of March 2026, Notion is a private company and does not trade on any public stock exchange. Accredited investors can access Notion shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Notion does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Notion shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Notion shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Notion generated $400M in 2024 revenue and is valued at $8.5B, with Base10 using its templates to run weekly investment decisions — accredited investors can access Notion stock through UpMarket.