Roofstock is an online marketplace and investment platform for single-family rental homes. It gives investors data, analytics, and services to buy, manage, and sell rental properties.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Roofstock shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Full offering memoranda and risk disclosures provided before any commitment is required.
Review and sign subscription agreement. All documents handled digitally through the platform.
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
Roofstock says its platform has surpassed $2 billion in transactions since launch, showing meaningful scale in residential real estate investing. The company positions its marketplace to make investment property ownership more accessible, cost-effective, and simple.
Roofstock says it provides investors with data, services, and solutions to acquire, manage, and dispose of single-family rentals at scale. Its marketplace focuses on tenant-occupied rental properties that meet screening guidelines, a product design built around operational diligence.
Roofstock says institutional investors can diversify into the single-family rental asset class through a Roofstock-sponsored and managed fund. That expands access beyond direct property buying and targets a market of tenant-occupied homes already central to the platform.
Interested in Roofstock stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.
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No. As of March 2026, Roofstock is a private company and does not trade on any public stock exchange. Accredited investors can access Roofstock shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Roofstock does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Roofstock shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Roofstock shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Roofstock is an online marketplace and investment platform for single-family rental homes, providing data, analytics, and services to buy, manage, and sell rentals and having surpassed $2B in transactions — accredited investors can access Roofstock stock through UpMarket.