Liquid Death is a canned water and beverage brand founded in 2019 by Mike Cessario and headquartered in Los Angeles. It sells water, sparkling drinks, iced tea, and energy beverages, and was valued at $1.4 billion in 2024.[1][6][7]
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$1.4B
Series F, May 2024, Perplexity
UpMarket Estimate
$1.3B
Based on UpMarket valuation model
Previous Price
$1.4B
Series F May 2024
How to Invest in Liquid Death Through UpMarket
Liquid Death shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Liquid Death offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
May 2024
Series F
$1.4B
May 2024
Series F
$1.4B
Jan 2022
Series E
$700M
Nov 2021
Series D
$525M
Jun 2020
Series C
$200M
Why Investors Are Watching Liquid Death
Growth Signal
Liquid Death valued at $1.4B after $67M financing round
Liquid Death closed a $67 million financing round that valued the beverage company at $1.4 billion. The company has raised about $267.6 million over its 6-year history, and a June 2025 report said it was seeking up to $20 million more for capacity and distribution.
Competitive Moat
Bold canned-water brand built to stand out in a crowded aisle
Liquid Death sells still and sparkling mountain spring water in aluminum cans, with a brand identity built around punk and heavy-metal aesthetics. The company says its packaging is designed to reduce the industry's reliance on plastics, while its spring water comes from a protected mountain source with a pH of 8.1+.
Market Opportunity
Liquid Death expands beyond water into flavored drinks
Liquid Death has expanded its lineup beyond canned water into flavored sparkling water and iced tea, broadening its addressable beverage market. The brand is now distributed as a private-company consumer platform with no public ticker, reflecting continued expansion across retail channels.
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No. As of March 2026, Liquid Death is a private company and does not trade on any public stock exchange. Accredited investors can access Liquid Death shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Liquid Death does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Liquid Death shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Liquid Death shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Liquid Death sells canned water, sparkling drinks, iced tea, and energy beverages and is valued at $1.4B after a $67M financing round, with accredited investors able to access shares through UpMarket.