Instacart is a grocery delivery and pickup marketplace that connects consumers, retailers, and shoppers. It also sells advertising and enterprise software to help grocers grow sales and operate online.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$11B
IPO, Sep 2023, Perplexity
UpMarket Estimate
$9.9B
Based on UpMarket valuation model
Previous Price
$39B
Late-stage funding Nov 2021
How to Invest in Instacart Through UpMarket
Instacart shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Instacart offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
$1.3B+
UpMarket has brokered over $1.3 billion in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through March 31, 2026. Of the total, approximately $301 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.
Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Sep 2023
IPO
$30.00
$11B
Nov 2021
Late-stage funding
$39B
Mar 2021
Series I
$39B
Oct 2020
Series H
$17.7B
Sep 2018
Series G
$7.6B
Instacart Revenue and Growth
Annual revenue
Why Investors Are Watching Instacart
Growth Signal
Q1 2026 revenue rose 13.6% to $1.02 billion
Instacart reported Q1 CY2026 revenue of $1.02 billion, up 13.6% year over year and slightly above analyst estimates of $1.01 billion. GAAP EPS was $0.57, showing the business is still growing while remaining profitable.
Competitive Moat
Instacart funding reached about $2.93 billion across 19 rounds
Instacart’s funding history totals about $2.93 billion across 19 rounds, with its 2023 IPO marking the shift from startup to public company. Backers include Thrive Capital, Comcast Ventures, Coatue, Glade Brook Capital, Wellcome Trust, and Initialized Capital, showing deep investor support.
Market Opportunity
North American online grocery demand helped drive a $225 million round
In June 2020, Instacart raised $225 million led by DST Global and General Catalyst, with D1 Capital Partners participating, as demand for grocery pickup and delivery surged during the pandemic. The financing valued Instacart at $13.7 billion, highlighting the scale of the addressable online grocery market.
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No. As of March 2026, Instacart is a private company and does not trade on any public stock exchange. Accredited investors can access Instacart shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Instacart does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Instacart shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Instacart shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Instacart runs a grocery delivery and pickup marketplace plus ads and enterprise software, generating $3.03B in 2024 revenue and $1.02B in Q1 2026 revenue, up 13.6%, as it scales its grocery tech platform— accredited investors can access Instacart stock through UpMarket.